Hammad Yousuf

As a freelance marketing data analyst, I design and implement automated analytics solutions for clients in e-commerce and consumer goods and services. • Delivered end-to-end analytics projects, from scoping to dashboard delivery, enabling teams to identify key growth levers and optimize campaign ROI. • Automated reporting workflows and built performance dashboards (SQL, Python, Power BI/Tableau), saving 8–10 hours per week and enabling CLTV, cohort, and funnel analysis. • Advised clients on data strategy, from GA4 and Looker Studio setup to SKU taxonomy and data quality frameworks, ensuring scalable and reliable analytics foundations.

Led the digital and data transformation of a traditional wholesale eyewear business, integrating analytics into operations, marketing, and retail decision-making. • Built centralized dashboards and automated reporting, enabling data-driven reorder, pricing, and promotional decisions. • Managed digital campaigns across email, social, and paid channels, optimizing funnels and conversion tracking. • Streamlined inventory and SKU reporting, reducing manual effort and improving stock management. • Implemented a data-driven sales strategy that expanded retail operations and increased profit margins from 10% → 40% in 8 months.

Soccer Mavericks

I co-founded A3H Consultants LLP to help SMEs harness data-driven marketing strategies and optimize campaign performance. • Translated marketing and CRM data into actionable growth strategies for 15+ clients, identifying $500K+ in revenue opportunities. • Built performance dashboards tracking CTR, CVR, CPA, and ROAS, surfacing optimizations that boosted campaign engagement by 30%. • Led cross-functional teams and standardized reporting deliverables (dashboards, weekly scorecards), improving decision-making and operational efficiency.

Created in 2000, 360Crossmedia is structured in 2 main departments: Management Consulting & Corporate publishing. • Designed and developed the company website - 360DigitalHeroes - with the CEO as a new way to offer consulting services online that decreased booking time by 60%. • Executed and managed digital media & campaigns of clients in Luxembourg focusing on their email marketing, social media, blogs, and website traffic through 3rd party software (Wix, Indesign, Mailchimp, Google Analytics). • Implemented new ways of working on Wix by using a database to create new pages, saving hours of work to design a website. • Reduced the cost of app development project by 75% (~ €15000) by deciding to recruit freelance talent from Asia. • Won a CEO bonus on every project for exceeding expectations. • Recorded training videos for colleagues to share my knowledge in tools like Wix, Google Analytics, MS Office etc.

- Handled and analyzed investment portfolios of the clients in MS Excel. - Determined favorable trends by analyzing ratios, using Excel to exhibit findings. - Contacted potential clients and manage current clients, thereby assisting in increasing assets under management by $1 million. - Valued portfolios, loans and real estate of the clients to ensure consistent asset allocation. - Supported the financial team to deliver detailed and accurate financial estimates for budget and forecasting purposes.