Hamza Alami Fellaki

I manage and optimize paid search campaigns for leading international clients across different sectors including sports, retail, events, and entertainment. My current portfolio includes: - International Olympic Committee (IOC) - Westfield France - Europa-Park - VivaTech Key responsibilities: - Create, manage, and optimize search campaigns on Google Ads and Microsoft Ads - Track campaign performance and make daily adjustments to improve results - Conduct keyword research and write effective ad copy - Analyze data and generate performance reports with clear insights - Propose actionable recommendations to reach campaign goals (traffic, conversions, ROAS) - Work closely with client teams to align campaigns with business objectives and seasonal needs

- Manage the E-reputation of customers - Creation of a content strategy and editorial line - Creation of website content - Leading the community - Edit statistical reports on the performance of social networks with KPIs - Upstream coordination and online advertising campaigns - Perform regular statistical reporting on campaigns - Carry out referencing audits using automated reporting tools for customer paths. - Implement a referencing policy - Choose the keywords likely to increase the referencing of the site

- Study of the launch of an E-commerce site "www.promanu.com". - Benchmark of competing companies - Internal and external analysis of the company and its environment (SWOT/ PESTEL/ FORCES DE PORTER) - Implement a strategy for the launch of the website (MIX MARKETING/ STRATEGIC MARKETING) - Optimize Website referencing in search engines

- Telephone prospecting - Field trip to negotiate with clients - Establish a competitive analysis on behalf of the company - Process the redesign of the company's website using neuromarketing techniques