Hamza Karoui

🚀 Launched and managed two successful fast-food ventures: First outlet opened in 2010 in Paris. Expanded with a second location in 2014 in Vincennes. 🏆 Built a strong customer base and established operational excellence before successfully selling both locations to new owners.

💼 Key Achievements: Conducted a full-scale audit and strategic realignment for a leading e-commerce platform, maximizing DMP use cases. Trained advertising professionals in advanced AdTech methodologies, empowering them with actionable insights.

📈 Growth Leader: Built Purch’s programmatic marketplace, achieving 70% YoY revenue growth in the first year. Designed and implemented a proprietary header bidding solution, integrating 15+ partners for optimized performance. 🎯 Expanded audience reach through multi-channel campaigns, leveraging first-party data for high-impact targeting.

📊 Key Responsibilities and Impact: - Data & Inventory Management - Media Trading & Programmatic Buying - Technical Operations 🎖️Achievements: - Successfully launched the first-ever programmatic HPTO (Homepage Takeover) campaign worldwide, setting a new benchmark in digital advertising. - Designed innovative approaches for real-time campaign optimization and audience engagement. 🎖️Award-Winning Innovation: Developed a pioneering mobile app install campaign leveraging programmatic advertising, earning Bronze at the Trophées Marketing Awards 2014. Demonstrated the power of programmatic in driving high-conversion mobile strategies.

📊 Client Portfolio Management Managed relationships with 20+ accounts, including publishers, advertisers, and ad networks, across France and Benelux (e.g., HiMedia, FigaroMedia, Spilgames). 💡 Strategic Consulting Delivered expert advice on Adtech IQ solutions (display, video, mobile, rich media, analytics) to optimize digital advertising strategies and campaign performance. 🔧 Technical Expertise Handled end-to-end technical support, troubleshooting tagging, tracking, and adserving issues, and conducted pre-sales technical demonstrations. 📚 Training & Deployment Designed and led client training on new products and facilitated seamless platform adoption and customization for diverse needs. 🌟 Achievements Enhanced campaign ROI and customer satisfaction by implementing innovative digital solutions and ensuring smooth operations across platforms.

In the Distribution and process Direction of AGF Group, I worked in AGF / Allianz rebranding project (Project Team) - Monitoring of the “rebranding project” in the French network - Project assistant : organization and communication of 2700 retails outlet throughout France. - Marketing and communication project (online and print) - Organize / coordinate the various (internal and external) stakeholders on the draft. - Ensure the relationship / monitoring with providers in the project.