Hamza Samlali

• Led digital acquisition, lead generation and conversion optimization initiatives for the Continence Care business unit in France. • Coordinated the French market rollout of the GCAFW 2.0 digital platform within an international agile environment, collaborating with global teams, local stakeholders and external agencies. • Managed the migration from Umbraco to Optimizely CMS for the French market, ensuring SEO continuity, content localization, CRM integrations and successful deployment. • Improved acquisition performance through customer journey optimization, attribution enhancements and conversion rate optimization initiatives, including the redesign and A/B testing of the sample request landing page, doubling lead volume while improving lead quality by 15%. • Led the implementation of Meta Conversion API to strengthen tracking, attribution and campaign performance visibility across digital marketing activities. • Collaborated with CRM, marketing, analytics, compliance, IT and external partners to deliver digital transformation initiatives in a regulated healthcare environment.

• Managed a portfolio of 13 clients representing a combined advertising budget of €500K, leading a team of 5 media buyers and driving a 42% increase in lead generation through Paid Social campaigns. • Designed and optimized end-to-end lead generation and conversion funnels, combining Meta Ads, landing pages, qualification workflows, CRM automation and appointment-booking processes. • Developed lead nurturing and marketing automation strategies across email and SMS channels using HighLevel, reducing cost per lead by 25%, improving lead quality by 15% and increasing conversion rates by 30%. • Delivered performance reviews and strategic recommendations to clients, leveraging campaign, funnel and CRM data to improve acquisition efficiency, customer journey performance and overall ROI. • Advised real estate clients on digital acquisition strategy, funnel optimization, lead qualification processes, conversion rate optimization and marketing technology best practices.

• Managed a portfolio of 10 international clients representing a combined monthly media budget of €350K, supporting mobile app re-engagement and retargeting campaigns across gaming, dating, e-commerce and fintech verticals. • Coordinated end-to-end campaign delivery, from launch planning and audience strategy to performance monitoring, optimization and client reporting, ensuring profitability and alignment with business objectives. • Delivered weekly performance reports and Quarterly Business Reviews (QBRs), analyzing ROI, ROAS, CPA and incremental revenue metrics to identify optimization opportunities and support client growth strategies. • Collaborated with Sales, BI and client stakeholders across EMEA markets, ensuring successful onboarding, campaign execution, reporting and long-term client satisfaction within a data-driven MarTech environment.

In the E-commerce team: • Managed and optimized multi-channel digital acquisition activities across SEA, SEO, Affiliate and Display advertising (AdRoll) to support lead generation, sales growth and overall e-commerce performance across an international ecosystem comprising 40 brands and 20 online stores. • Coordinated agencies and internal stakeholders throughout campaign briefing, creative validation, launch planning, performance reviews and optimization initiatives to ensure alignment with business objectives. • Supported marketing automation and customer acquisition initiatives designed to improve conversion performance while maintaining acquisition efficiency and profitability. • Led performance monitoring, reporting and analysis activities using Adobe Analytics, Google Analytics, Search Ads 360, AdRoll and AWIN, providing actionable insights to support optimization and business decision-making. • Maintained a minimum ROAS of 10x and a maximum CPA of $10 during the COVID period through continuous campaign optimization, budget management and agency coordination. Impact & Responsibilities • Accountable for implementing and optimizing online marketing campaigns across multiple acquisition channels. • Accountable for managing agency relationships, campaign performance reviews and optimization initiatives. • Accountable for extracting, analyzing and reporting performance data to support business decisions and digital growth objectives.

• Coordinated EMEA digital communication initiatives supporting product launches, website projects and multi-country marketing activities in collaboration with global, regional and local stakeholders. • Managed the adaptation and deployment of international communication assets, ensuring alignment with corporate strategy, local market requirements and project timelines. • Supported the launch and optimization of multiple country websites across Nordic markets (Denmark, Finland, Norway and Sweden), coordinating local teams as well as web, creative and translation agencies. • Contributed to website optimization, content integration and e-commerce UX improvement initiatives, collaborating with regional teams to support digital customer experience objectives. • Coordinated the monthly Facebook Social Calendar process, working with international stakeholders to deliver localized social media content across multiple European markets. • Monitored campaign and communication performance, maintained stakeholder relationships and supported cross-functional digital projects across the EMEA region.

• Designed and developed an automated quality control application for SAP ABAP developments, helping ensure compliance with performance, robustness and coding best practices throughout the development process.. • Built both the backend logic in SAP ABAP 4 and the user interface in SAPUI5, providing development teams with an accessible tool to analyze and monitor code quality. • Designed the app with a scalable architecture capable of analyzing both local and remote SAP programs, improving development quality and reducing technical risks. • Contributed to improving development efficiency and software quality through automation, standardization and technical governance initiatives.

• Participated in the design and development of an Odoo-based application dedicated to medical insurance management. • Developed functionalities to streamline interactions between employees, companies and insurance providers, improving process efficiency and information management. • Worked with Odoo, Python and XML to implement business requirements and support application customization. • Contributed to the delivery of a business-focused software solution within a consulting environment.