Hanin Fakhriddin
Experte App Growth I ASO I Meta Ads
Salaire / Taux journalier
Barcelone, Espagne
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
Consultante Stratégique en Marketing Mobile: Marketing Produit, Positionnement, Stratégie de référencement sur les Stores, Campagnes d'acquisition (meta ads, linkedin ads, tiktok ads) +15 d'experience en App Growth, clients dans différents secteurs: jeux mobile, applications lifestyle, voyage, SaaS, tech, produits educatifs Je définis la stratégie et j'assure aussi l'opérationnel selon vos besoins. Polyglotte (FR -EN - ES - AR)
Expérience de travail
Founder & Mentor
Hanin's Mobile Marketing Academy
déc. 2024 - Présent
1 an 11 mois
Remote, Oregon 97458, États-Unis
The Mobile Marketing Academy offers: - Mobile Marketing Online courses: ASO, Creatives, UA and more - Onsite B2B Training: workshops & seminars to understand and implement Mobile Marketing best practices - Academic Curriculum for Universities: guest lectures, online and onsite courses. Feel free to reach out !
Senior Marketing Consultant, Mobile F2P Games
FreelanceFreelance
janv. 2023 - Présent
3 ans 10 mois
Barcelone, Espagne
Creating the most impactful Marketing Strategies for Mobile Games & Apps to reach Brand Awareness, Acquisition and Engagement objectives. Audience Research / Personas Competitors Research / Market Study Brand identity / Product Positioning User journey Performance Marketing (UA, influence, App Store Optimization…) Reporting & Optimization Marketing & Communication Strategy Fluent EN/ES/FR
Marketing Director
coherenceFreelance
févr. 2023 - oct. 2024
1 an 9 mois
Remote, Oregon 97458, États-Unis
Responsible for the Marketing Strategy - Objective: better awareness - SEO - Event Management / Sponsoring - Influence Marketing - Content Marketing - UA Campaigns - Unity Certification - Branding & Company Culture
Ubisoft Barcelona Mobile
févr. 2016 - janv. 2023
7 ans
Barcelona Area, Spain
Marketing Director
mars 2018 - janv. 2023
4 ans 11 mois
Barcelona Area, Spain
Head of the Marketing Department (10 team members, 3 job families) Managed the WW Releases + Live ops of: - Might & Magic Elemental Guardians - Hungry Dragon - Hungry Shark Evolution (Live Ops only) - 2 unannounced projects Full Marketing Support throughout the whole Production pipeline: Product (Audience, Market, Competition Research) Positioning Branding (Name, logo, visual identity) Marketing & Communication Strategies Acquisition & Engagement (Store relationship, App Store Optimization, AB Testing, UA Campaigns, Influence Marketing, PR., Social Media..)
Marketing Manager
févr. 2016 - mai 2018
2 ans 4 mois
Région de Barcelone, Espagne
Creation and Management of the Marketing Department. - Recruitment, training and organization of the Department, - Implementation of workflows and processes - Marketing Strategy and implementation for SL and WWL of 2 Games + Live Ops
UA & ASO Manager
Permission Lead
mars 2015 - janv. 2016
11 mois
Barcelona Area, Spain
ASO Mobile User Acquisition Mobile User Retention
Mobile Marketing Manager
Declicmedia
oct. 2012 - mars 2015
2 ans 6 mois
Barcelona Area, Spain
• In charge of a portfolio of 5 Apps (4 iOS and 1 Android) • App Project Management – Creation of Briefs, supervision of App development, testing & QA • ASO for all Apps • Customer Acquisition: Affiliate programs, FB, CPC, CPA, ASO, Adwords... • Customer Retention: Emailing, Newsletters, Push notifications, rich media, in-App Analysis... • Marketing Strategy and Analysis, P&L, Forecasts • Improved Mobile revenues by 60% YoY.
Rubicon Group Holding
oct. 2009 - mai 2012
2 ans 8 mois
Amman, Jordanie
IP & Brand Protection Manager
juil. 2011 - mai 2012
11 mois
Amman, Jordanie
• Management of RGH's brand portfolio • Management of external and internal communication, social media, and online presence. • Corporate Brand management and collaterals • Communication with Media • Marketing & PR campaigns for Mobile Games. • Branding and execution of public and professional events
IP & Consumer Products Manager
oct. 2010 - juil. 2011
10 mois
• Define and implement the Marketing Strategy for each IP. • Act as a reference for all IP's matters: guidelines, Brand Equity, IP legal issues. • Target and attract opportunities of IP portfolio: Licensing & Merchandising, Co-production opportunities, new IP placement.
Business Development & Marketing Executive
oct. 2009 - oct. 2010
1 an 1 mois
• Assisted in creating the new Brand Identity and marketing strategy and implementing them. • Revamping the product portfolio and repositioning the company products and services for better results • Researching for potential business partners and clients. • Translating official documents into French. • In charge of developing the new company website among many other projects. • Implementing new marketing operations thanks to innovative tools.
International Product Manager
Gameloft
oct. 2008 - mai 2009
8 mois
• In charge of a portfolio of 20+ Mobile games • Created and implemented the Marketing and PR Plan for each game • Identified Competition, and established Target, Positioning, Pricing • Worked closely with several departments (production, artists, press, phone carriers) • Followed up and increased sales thanks to social media (twitter, facebook...), and marketing operations with cell phone carriers
Formation
OBS Business School
Master in NeuroMarketing
2019 - 2020
1 an 1 mois
ESSEC Business School
MBA
2003 - 2008
5 ans 1 mois
Lycee Notre Dame du Grandchamp
level preparation for the nation-wide competitive entrance exams of the French "Grandes Ecoles".
2001 - 2003
2 ans 1 mois
Notre Dame
French Baccalauréat
1995 - 2003
8 ans 1 mois
Portfolio
Strategie et Lancement Campagnes Meta
Strategie Marketing et Positionnement Produit
Ideation et Développement de Marque
