Hanna Lenda

Marketing Data Analyst | Growth Marketing

Salary / Daily rate

49300 Cholet, France

Mobility: Nantes, Angers, ...

Freelance, open to permanent contract

Can come onsite

Skills

Data VisualizationLookerLead GenerationGoogle AnalyticsScrapingPower BIProduct MarketingGoogle Cloud PlatformSQL QueriesGoogle BigQueryCRMLinkedIn AdsHubspotNo-code AutomationsBubbleZapierMarketing OpsMeta AdsNo-code ApplicationsMaken8nNotionGrowthWeb AnalyticsGoogle AdsTikTok AdsGoogle Tag ManagerMicrosoft Dynamics 365AirtableMarketing StrategySocial AdsData Analysis

Languages

EnglishFrenchHungarian

About me

Intro

Marketing Data Analyst with 5+ years transforming scattered data into growth-driving insights. Expert in GA4, GTM, Looker dashboards, and HubSpot automation with proven success across B2B/SaaS companies like Expleo and Valeo. I turn your marketing data chaos into clear, actionable strategies that boost ROI and fuel sustainable growth.

Links

Work experience

Founder & Marketing Data Analyst

Datamora

Jan 2025 - Present

1 year 10 months

69340 Francheville, France

Analytics & Data Marketing - Too much data, not enough clarity? You're not alone. CMOs today face a flood of numbers but lack the insights that truly drive growth. 🚀 What if your data worked smarter? ✅ See beyond the numbers – Turn scattered data from you full marketing stack into clear, interactive dashboards that fuel decision-making. ✅ Optimize what matters – Align marketing investments with real performance metrics that impact your bottom line. ✅ Scale with precision – Use data as a strategic asset to stay ahead of the competition. Your marketing data should be your greatest advantage, not your biggest headache. Let’s make it work for you. 📩 DM me if you're ready to turn insights into impact. GA4, GTM, Server-side GTM, Big QUery, Looker, PostHog, Hubspot, Bubble workflow tracking and so much more

Marketing Data Analyst - GA4, GTM, Data visualisation dashboards

Expleo GroupFreelance

Nov 2022 - Present

4 years

Paris, France

Google-oriented + Salesforce + Paid ads with Supermetrics Universal Analytics to GA4 migration Google Analytics 4 custom tracking setup Tracking and Tag management with Google Tag Manager Data Visualisation with Looker studio interactive dashboards Skills: Analytics audit, Lead acquisition, Lead generation funnel, Tracking organic and paid traffic, GA4 set up, Custom events and dimensions, Performance analysis and data-driven decision making, Consent mode V2 set up

Membre de la communauté

Les Meufs du Growth

Mar 2021 - Present

5 years 8 months

Marketing Data Analyst

AgostinoFreelance

May 2020 - Present

6 years 6 months

49300 Cholet, France

Marketing Data Analyst Growth Marketing 📌 Analytics, Performance tracking, Data visualisation (GA4, GTM, Looker and PostHog guru) 📌 Hubspot CRM, Marketing & Sales automation 📌 ASO, App Store optimisation, ASA, In-app onboarding, User acquisition 📌 SMO, social media communication strategy 📌 SMA, Paid Ads : Facebook & Instagram, Google, LinkedIn, Twitter, Pinterest, Spotify Ads 📌 Lead generation + Acquisition + Activation International 📌 Multilingual and multicultural communication

Web Data Analyst

ValeoFreelance

May 2023 - Jul 2023

3 months

GA4 web performance tracking set up Tracking and Tag management with GTM Data Visualisation with Looker Studio interactive dashboards

Hubspot CRM Marketing & Sales automation manager

MarboticFreelance

Jul 2022 - Dec 2022

6 months

Hubspot Marketing & Sales Hub account set up CRM migration Could outreach Nurturing

BOOKR Kids

Oct 2020 - Jul 2022

1 year 10 months

Marketing Consultant

May 2022 - Jul 2022

3 months

Head of Digital Marketing @ BOOKR Class

Oct 2020 - May 2022

1 year 8 months

CEO & Brand manager

Daradam.com

Mar 2016 - May 2020

4 years 3 months

Région de Nantes, France

📌 Strategic Planning & Brand Management 📌 Product Development & Launch/Go-to-market 📌 Marketing, Communication, Brand Identity Management & Media Relations 📌 Sales & Distribution, Channel Management and Development (online shop + distribution network) 📌 Supply Chain Management I founded Daradam, he publishing house of educational games and resources dedicated to help teaching the Arabic language.

Interior Designer

BRM Mobilier

Jan 2009 - Oct 2014

5 years 10 months

Région de Nantes, France

📌 Interior Design of complete library projects in France, Northern Africa and the Middle East 📌 Made-to-mesure furniture design


Education

Le Wagon

Data Analytics Essentials (SQL, Data viz)

2025 - 2025

3 months

Analytics mania by Julius Fedorovicius

Google Analytics 4 + UA to GA4 migration + Looker Studio

2022 - 2022

5 months

Apple Foundations Program

Apple Foundations Program

2022 - 2022

3 months

Emil

Data for Pro

2021 - 2021

3 months

LaGrowthFormation

Growth Marketing

2020 - 2021

2 years

Analytics mania by Julius Fedorovicius

Google Tag Manager Masterclass

2021 - 2021

5 months

DigitalMarketer

Facebook Ads Strategy

2018 - 2020

3 years

BGE Anjou Mayenne

Formation de Création / Reprise d'Entreprise, RH, Communication, Commercial

2015 - 2015

1 year

University of West Hungary, Institut of Applied Arts

Master's degree

2002 - 2007

6 years

Ecole Supérieure du Bois

2006 - 2006

1 year

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