
Hanna Lenda
Marketing Data Analyst | Growth Marketing
Salary / Daily rate
49300 Cholet, France
Mobility: Nantes, Angers, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Marketing Data Analyst with 5+ years transforming scattered data into growth-driving insights. Expert in GA4, GTM, Looker dashboards, and HubSpot automation with proven success across B2B/SaaS companies like Expleo and Valeo. I turn your marketing data chaos into clear, actionable strategies that boost ROI and fuel sustainable growth.
Work experience
Founder & Marketing Data Analyst
Datamora
Jan 2025 - Present
1 year 10 months
69340 Francheville, France
Analytics & Data Marketing - Too much data, not enough clarity? You're not alone. CMOs today face a flood of numbers but lack the insights that truly drive growth. 🚀 What if your data worked smarter? ✅ See beyond the numbers – Turn scattered data from you full marketing stack into clear, interactive dashboards that fuel decision-making. ✅ Optimize what matters – Align marketing investments with real performance metrics that impact your bottom line. ✅ Scale with precision – Use data as a strategic asset to stay ahead of the competition. Your marketing data should be your greatest advantage, not your biggest headache. Let’s make it work for you. 📩 DM me if you're ready to turn insights into impact. GA4, GTM, Server-side GTM, Big QUery, Looker, PostHog, Hubspot, Bubble workflow tracking and so much more
Marketing Data Analyst - GA4, GTM, Data visualisation dashboards
Expleo GroupFreelance
Nov 2022 - Present
4 years
Paris, France
Google-oriented + Salesforce + Paid ads with Supermetrics Universal Analytics to GA4 migration Google Analytics 4 custom tracking setup Tracking and Tag management with Google Tag Manager Data Visualisation with Looker studio interactive dashboards Skills: Analytics audit, Lead acquisition, Lead generation funnel, Tracking organic and paid traffic, GA4 set up, Custom events and dimensions, Performance analysis and data-driven decision making, Consent mode V2 set up
Membre de la communauté
Les Meufs du Growth
Mar 2021 - Present
5 years 8 months
Marketing Data Analyst
AgostinoFreelance
May 2020 - Present
6 years 6 months
49300 Cholet, France
Marketing Data Analyst Growth Marketing 📌 Analytics, Performance tracking, Data visualisation (GA4, GTM, Looker and PostHog guru) 📌 Hubspot CRM, Marketing & Sales automation 📌 ASO, App Store optimisation, ASA, In-app onboarding, User acquisition 📌 SMO, social media communication strategy 📌 SMA, Paid Ads : Facebook & Instagram, Google, LinkedIn, Twitter, Pinterest, Spotify Ads 📌 Lead generation + Acquisition + Activation International 📌 Multilingual and multicultural communication
Web Data Analyst
ValeoFreelance
May 2023 - Jul 2023
3 months
GA4 web performance tracking set up Tracking and Tag management with GTM Data Visualisation with Looker Studio interactive dashboards
Hubspot CRM Marketing & Sales automation manager
MarboticFreelance
Jul 2022 - Dec 2022
6 months
Hubspot Marketing & Sales Hub account set up CRM migration Could outreach Nurturing
BOOKR Kids
Oct 2020 - Jul 2022
1 year 10 months
Marketing Consultant
May 2022 - Jul 2022
3 months
Head of Digital Marketing @ BOOKR Class
Oct 2020 - May 2022
1 year 8 months
CEO & Brand manager
Daradam.com
Mar 2016 - May 2020
4 years 3 months
Région de Nantes, France
📌 Strategic Planning & Brand Management 📌 Product Development & Launch/Go-to-market 📌 Marketing, Communication, Brand Identity Management & Media Relations 📌 Sales & Distribution, Channel Management and Development (online shop + distribution network) 📌 Supply Chain Management I founded Daradam, he publishing house of educational games and resources dedicated to help teaching the Arabic language.
Interior Designer
BRM Mobilier
Jan 2009 - Oct 2014
5 years 10 months
Région de Nantes, France
📌 Interior Design of complete library projects in France, Northern Africa and the Middle East 📌 Made-to-mesure furniture design
Education
Le Wagon
Data Analytics Essentials (SQL, Data viz)
2025 - 2025
3 months
Analytics mania by Julius Fedorovicius
Google Analytics 4 + UA to GA4 migration + Looker Studio
2022 - 2022
5 months
Apple Foundations Program
Apple Foundations Program
2022 - 2022
3 months
Emil
Data for Pro
2021 - 2021
3 months
LaGrowthFormation
Growth Marketing
2020 - 2021
2 years
Analytics mania by Julius Fedorovicius
Google Tag Manager Masterclass
2021 - 2021
5 months
DigitalMarketer
Facebook Ads Strategy
2018 - 2020
3 years
BGE Anjou Mayenne
Formation de Création / Reprise d'Entreprise, RH, Communication, Commercial
2015 - 2015
1 year
University of West Hungary, Institut of Applied Arts
Master's degree
2002 - 2007
6 years
Ecole Supérieure du Bois
2006 - 2006
1 year