Hanwen SHEN

– Managed B2B communication with 150+ brand partners, overseeing product selection and partnership coordination. – Contributed to trade show buying across Europe, supporting SS26 selection of 70+ brands and 800+ SKUs. – Contributed to sales analysis and assortment strategy, providing insights that guided buying decisions; one introduced brand achieved €80,000+ in sales with 400+ units sold in 1 month. – Coordinated cross-team communication between Paris and China offices.

– Facilitated buyer meetings and order placements, supporting showroom sales and partnership development.

– Assisted with styling, garment preparation, fittings, hand-finishing, and dressing during Paris Fashion Week.

– Delivered 70+ data-driven analysis for leading sportswear and luxury clients, translating social media data into insights on consumer behavior, trend forecasting, influencer performance, and marketing effectiveness. – Developed automated data cleaning and reporting tools, reducing manual processing time by 60%. – Designed data integration frameworks to identify and visualize key emerging trends. – Monitored global fashion and sportswear trends, ensuring timely updates for AI model training and analytics products.

– Conducted 20+ desk research (financial statements, academic papers, industry reports) and 100+ interviews to assess biopharma tech landscapes and market dynamics. – Consolidated findings into concise research reports and presentation decks for stakeholders.

– Founded and managed a creative studio focused on original fashion graphics and product development. Oversaw end-to-end operations, from design and supply chain coordination with Chinese garment manufacturers to digital marketing and daily business operations.

– Monitored consumer electronics industry trends and produced 60+ summary briefs to support investment analysis.

– Crafted signature cocktails and developed new drink recipes while delivering professional customer service. Also contributed to bar operations and helped manage its presence on local social media platforms.