Harith Alanbari

- Advised a legaltech company on growth strategy across product, sales, marketing and operations, increasing revenue growth from 10% YoY to 60% YoY - Coached a seed stage AI startup on product strategy and methodology to reach product market fit

Growth: - Improved funnel conversion by 40% via dozens of data-driven iterations - Increased market share by 20% by introducing freemium plans - Generated 1M€ in incremental annual EBITDA through over 20 pricing and packaging optimizations Operations & profitability: - Doubled the main ops team’s productivity through an in-house ERP platform New products and partnerships - Developed a new SaaS upsell product, increasing ARPU by 40% and usage 9x vs previous product - Launched a new white-label insurance product in <3 months Board & investor alignment: - Worked closely with PE fund and Board to align product roadmap and strategic initiatives with value creation targets Product culture & delivery: - Overhauled discovery and delivery methodologies, leading to better customer and business outcomes (Google ratings increased from 4.1 to 4.4) and significantly increasing delivery cadence and team morale - Restructured core products through a custom low-code platform for UX changes, 10’xing iteration velocity Team leadership: - Hired, managed and coached a team of 12 product managers / builders / designers M&A: - Led product due diligence of acquisition targets GenAI: - Identified and prioritized over a dozen high priority GenAI use cases

Global Product Line Management: - Overhauled the global person-to-person payments (P2P) product line to reduce fraud => generated $7M in incremental annual revenue with a 100% profit margin - Patent granted for an innovative data science algorithm - Led the global incentives & offers product line, with a team of 2 Senior PMs => repositioned the product line to drive customer growth: member referrals, anti-churn programs, co-marketing on partner merchant sites, and programmatic marketing programs - Developed PayPal’s product and business strategy for remittances: identified customer needs and segments, and defined pricing, product and business case => PayPal ultimately acquired Xoom for their global infrastructure, reducing time to market by 12-18 months New Market Entry and Local Market Adaptations: - Launched PayPal in 3 new emerging markets (Egypt, Serbia, Georgia): generated 500k new consumer accounts and $7M in new revenue in 2 years. Developed the framework for the launch of 10 more countries - Developed a new payment product to compete with cash-on-delivery (90% market share in Russia and the Middle East) by leveraging Design Thinking and Lean Startup methodologies, as well as a strategic partnership with Russia’s leading courier company - Drove the Europe-wide migration of PayPal’s customer facing products to achieve SEPA compliance => SEPA compliance achieved within less than a year. Identified and implemented a SEPA enabled local money withdrawal feature in Eastern Europe, solving the local #1 customer pain point Leadership: - Selected for PayPal’s Emerging Leaders Program, for high potential PayPal employees

General Management: - Led Groupon’s market entry into francophone Switzerland with P&L responsibility - Managed a team of 7 direct reports covering all day to day operations with tight daily deadlines - Achieved the 2nd largest market share vs. 5 incumbents, exceeded revenue targets by 58% with 220% MoM growth, and established Geneva as one of Groupon’s most profitable markets (2€ revenue per newsletter subscriber, vs <0,5€ in most markets)

B2B PRODUCT STRATEGY & MARKETING • Overhauled the B2B positioning of machine-to-machine communications from a commodity to a differentiated service by redefining the customer value proposition and actively working with customers and prospects • Revamped the product roadmap for machine-to-machine API services for a leading European telecom operator NEW BUSINESS GROWTH • Designed the product and business development strategy for B2B services in emerging markets, leading to strategic partnerships in 3 Central African markets and a new business development team structure • Defined the strategic positioning of a new cloud computing app store for a leading European telecom operator • Developed the business plans of 15 growth and diversification projects for an international news agency, interacting on a daily basis with the client’s CFO PERFORMANCE MANAGEMENT & ORGANISATION • Produced a benchmark of international telcos assessing their operational/financial performance for the CEO of one Europe’s largest telecom operators • Created a new Benchmark Office for the recurrent production of the above benchmark: definition of team structure, roles & responsibilities, processes, and team training

Led the RFP process for innovative quality of service monitoring infrastructure: specification drafting, supplier selection, interviews, analysis of bids