Harsha Rabadia

As a Freelance Growth and Marketing Consultant, I empower D2C and B2C brands to achieve rapid and sustainable growth by developing and executing data-driven marketing strategies.

Drove significant revenue growth and market expansion for TikTok in Spain while cultivating strong stakeholder relationships and aligning strategies with global business objectives. ➤ Growth of TikTok’s Spain market, with notable revenue increases in Southern Europe. ➤ Training and onboarding of the Spain team, resulting in improved product solutions and performance. ➤ Development of campaigns, ensuring optimization and targeted impact. ➤ Cross-functional collaboration to align strategies and address advertiser needs. ➤ Strengthening of stakeholder relationships, providing insights to shape platform direction.

Managed comprehensive digital marketing strategies across multiple channels, focusing on growth, engagement, and campaign optimization through data-driven insights and automation. ➤ End-to-end management of multi-channel campaigns, aligning with organizational goals. ➤ Implementation of marketing automation tools for personalized communication and scalability. ➤ Continuous optimization through A/B testing and data analysis to enhance campaign performance. ➤ Collaboration with key partners to ensure cohesive and effective campaign execution. ➤ Development of targeted creative strategies for impactful audience engagement.

Managed diverse digital channels to drive subscription growth across global markets, focusing on strategic execution and localized campaign optimization. ➤ Oversight of multi-channel digital marketing, including search, social, email, display, and mobile platforms. ➤ Management of PPC campaigns on platforms like Google AdWords, Yahoo, Baidu, and Naver. ➤ Advertising across social media channels such as Facebook, Instagram, Weibo, and WeChat. ➤ Negotiation of cost-per-subscription deals and execution of targeted EDM campaigns. ➤ Achievement of subscription growth targets for the APAC region with a localized approach. ➤ Maintenance of GDA tracker and reporting on campaign performance to global teams.

Provided administrative and operational support to the marketing and finance departments at Marico Limited, a leading consumer goods company, contributing to the smooth execution of marketing campaigns and financial processes.

Delivered exceptional customer service as a Reservations Assistant at Oberoi Hotels & Resorts, a renowned luxury hospitality group, managing reservations, handling guest inquiries, and contributing to a seamless and memorable guest experience.