Hatem Ben maad
Senior Salesforce Marketing Cloud Consultant | CRM
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Salaire / Taux journalier
4 personnes recommandent
94200 Ivry-sur-Seine, France
Freelance
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À propos
Introduction
Salesforce Marketing Cloud specialist with 15+ years in marketing automation across 50+ countries. Led enterprise migrations, built 300+ automated journeys, and managed teams delivering global campaigns for Fortune 500 companies. Expert in SFMC integrations and scalable cross-market automation strategies.
Expérience de travail
Salesforce Marketing Cloud Consultant
BiogenFreelance
janv. 2023 - Présent
3 ans 10 mois
92800 Puteaux, France
Driving global marketing automation initiatives to support Biogen’s international markets: - Built end-to-end automated journeys and scalable templates for cross-market campaigns. - Led Veeva CRM <> SFMC integration to streamline data flows and improve efficiency. - Conducted global audits to optimize processes, compliance, and performances.
Squad Lead Marketing IT
GeneraliFreelance
janv. 2022 - janv. 2023
1 an 1 mois
Saint-Denis, France
Led a team delivering Salesforce Marketing Cloud projects and support. Rolled out Distributed Marketing to 700+ agents. Integrated Sales Cloud <> SFMC and new channels (SMS, Push, Message Voice). Structured RUN processes and delivered training.
SFMC Consultant / Product Manager
WebMD
janv. 2021 - déc. 2021
1 an
92800 Puteaux, France
Managed the migration and integration of multiple subsidiaries into SFMC. Unified 6 affiliates under one global platform. Designed marketing automation strategies to improve engagement. Configured 15+ Business Units, delivering advanced trainings for local and global teams.
Email & Marketing Automation Expert (freelance)
Aptus HealthFreelance
mai 2014 - déc. 2020
6 ans 8 mois
92800 Puteaux, France
Oversaw a global SFMC platform across 50+ countries. Migrated 50+ countries to SFMC. Implemented 300+ automations and journeys. Delivered international training and best practices.
Product Owner CRM
ODYSSEY Messaging
juin 2013 - mai 2014
1 an
Paris, France
Led the Digital OPS team and supported 100+ clients using Odyssey’s proprietary marketing automation tool (Email, SMS, Push, Fax). Managed daily operations with 2M+ emails sent per day. Oversaw product releases, QA, and international deployments in 5 markets. Provided client support: campaign setup, segmentation, landing pages. Defined product roadmap and prioritized new feature development.
Senior Project Manager - Marketing Automation
Bluestella
juil. 2011 - juil. 2013
2 ans 1 mois
Paris, France
Configured and optimized marketing automation environments for clients using Bluestella’s proprietary ESP. Technical setup: IPs, domains, data models. Managed acquisition and retention campaigns to grow engagement. Designed DB monetization strategies and improved ROI.
Email Marketing Project Manager
Spir Communication
janv. 2008 - juil. 2011
3 ans 7 mois
92300 Levallois-Perret, France
Managed email marketing for leading websites: Logic-Immo, Lux-residence, Topannonces. B2B and B2C acquisition and retention campaigns. Triggered email setup and segmentation. Reporting and performance optimization.