Hatim EL KADDAOUI

Product Designer - Adéo, Leroy Merlin (Freelance) Aug 2024 - Present | Lille, France - Conducted extensive user research to guide the MVP phase of an AI-driven after-sales tool for Leroy Merlin stores. - Planned and executed field studies (store visits, shadowing, interviews) and analyzed usage data from the POC version. - Organized UX workshops and presented findings to stakeholders. - Developed UX recommendations for subsequent phases and contributed to product vision. Product Designer - Sightcall (Freelance) Nov 2023 - Aug 2024 | Paris, France - Enhanced the adoption of augmented video call applications for insurance and medical agents. - Collaborated on product discovery phases, designed desktop and mobile applications, and conducted usability testing. - Established the foundation for Sightcall’s design system and ensured proper implementation by development teams. UX/UI Designer - Les Déterminés (Freelance) Mar 2023 - Aug 2023 | Paris, France - Revamped the visual identity and redesigned the website and online candidate journey. - Created a design system for web and social media platforms. Product Designer - Breef/KW (Freelance) Mar 2022 - Mar 2023 | Rouen, France - Conducted early product discovery for a news and media web app, focusing on maximizing user and business value. - Designed the visual identity, UX/UI, and advanced prototypes for the first app version. UI Designer - Sourcin (Freelance) Apr 2020 - Oct 2020 | Bulles, Switzerland - Improved the learning experience on Sourcin's e-learning platform. - Created a design kit tailored for e-learning videos produced by clients.