Eddy C.
Directeur E-Commerce APAC
Salary / Daily rate
Hong Kong
Mobility: Singapore, Bristol, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Seasoned regional eCommerce and digital leader with 20+ years of experience driving online growth, digital transformation, and marketplace expansion across Asia-Pacific. Strong track record in the beauty and lifestyle sectors (NAOS | Bioderma | Esthederm | Etat Pur), successfully transforming retail-first markets into digital-driven ecosystems. Known for building regional digital hubs, elevating brand.com experiences, optimising marketplaces (Tmall, JD, Amazon, Rakuten, Shopee, Lazada), and leading multi-country teams across Japan, Greater China, Southeast Asia, and Australia. Fluent in English, Cantonese, Mandarin, and basic Japanese.
Work experience
CRM, Digital & E-Commerce Manager, Asia Pacific
NAOS (Bioderma - Institut Esthederm - Etat Pur)
Jan 2022 - Jul 2025
3 years 7 months
Singapore
Chief Operating Officer
New Age Technology (Asia) Limited
Feb 2020 - Jul 2021
1 year 6 months
Hong Kong SAR
Vice President Ebusiness
Genting Hong Kong Limited
Sep 2018 - Jul 2019
11 months
Hong Kong
eCommerce Controller
HK Market
Apr 2017 - Aug 2018
1 year 5 months
Hong Kong
A.S. Watson Group
Oct 2014 - Mar 2017
2 years 6 months
Hong Kong
Head of eCommerce (WatsonsMall)
Jan 2016 - Mar 2017
1 year 3 months
Hong Kong
Senior Manager - Group eCommerce Asia, eLab
Oct 2014 - Dec 2015
1 year 3 months
Hong Kong
Marketing Controller - eCommerce (China Head Office)
Watsons China
Jun 2011 - Oct 2014
3 years 5 months
Guangzhou, Guangdong Province, China
eCommerce Director (Global)
John Hardy
Dec 2009 - Jul 2011
1 year 8 months
Hong Kong
Internet Marketing Manager (Asia Pacific)
Logitech
May 2005 - Mar 2009
3 years 11 months
Hong Kong
Manager, Online Stores - AP/J
HP
Sep 2002 - May 2005
2 years 9 months
Singapore
Education
HKU SPACE
PG Certificate, Cultural Heritage Management
Staffordshire University
PG Diploma, Design (CAD/CAM)
Hong Kong Polytechnic University
BA, Graphic Design