Héctor Alejandro Vera Givaudan

Head of Performance Marketing for EMEA at Dior, leading strategy across 30+ markets. I specialize in full-funnel, omnichannel performance marketing—spanning paid media, CRM, and data-driven growth tactics. My work directly impacts the P&L of the e-commerce business, driving measurable revenue, efficiency, and international market development for luxury and premium segments.

At McKinsey, I drive digital marketing transformations and growth strategies for leading B2C, B2B, and D2C companies worldwide. With expertise spanning customer acquisition, omnichannel optimization, and performance marketing, I help organizations unlock scalable growth and achieve measurable impact. My experience includes delivering data-driven strategies across industries such as fintech, e-commerce, app marketplaces, banking, and insurance. I’ve partnered with clients in Europe, the Americas, and Asia, developing tailored solutions in: - Go-to-Market Strategy - Digital Performance Marketing - Customer-Centric Growth - Agile Marketing Operations Focused on measurable outcomes, I optimize digital channels, improve acquisition ROI, and enable businesses to scale efficiently in competitive markets

Lovys is an Insurtech and I joined as employee #3 during pre-seed funding and helped the company scale to 100+ headcount, plus launching 7 products in 3 countries. I played a key role in scaling the company from €0 to €150M valuation post-Series A funding. I led the Digital Marketing team, driving customer acquisition and retention efforts across the customer journey optimizing acquisition channels in each step of the funnel. Responsible for the digital marketing strategy & growth, having as my main responsibilities the -Tracking –Acquisition –Performance -CRM & Automation (Cross-sale).

I help startups and organizations to innovate their growth and digital marketing strategy, managing digital performance in SEM | FB ads | Display | email marketing automatization & social media, tracking and reporting KPIs, and measuring the revenue obtained through the different channels. Optimization of customer journeys improves UX | Customer Hooks & AB experimentation (Both Funnel & Acquisition channels) by tracking and understanding customer behavior and engagement in all funnel levels. Strongly data-oriented tracking and mapping main KPI’s, measuring campaign performance. During the last few years, I have overseen Digital marketing strategies for clients such as Lovys, Seasonly, Instagolocal, Tacerto, LatinLife.com, Coconutt.io, etc...

Mentor at startups helping in growth and digital marketing strategy, Acquisition (SEM, SEO, Paid media), marketing automatization, social media, tracking and reporting KPI’s, measuring the revenue obtained through the different channels.

Exit after M&A. Local ethnic stores have little experience in online distribution channels, home delivery logistics, inventory optimization, and/or supply chain processes. These stores are typically family businesses that in most cases are generating 7 figures in gross sales with little or no technology in place. InstaGOlocal offers an omnichannel solution and implementation of the latest technologies for customer behavior tracking and optimization. www.instagolocal.com *Merged and re-branded as www.zeggys.com

E-commerce and sharing economy platform providing the best supplements brands directly to the customers through the recommendation of their own Fitness coaches.

In charge of the CRM, mailing and Microsite develop of Mexico. Managing mailing, analytics and ads for different campaigns and events we promote in all the country. From Formula 1 Mexico Great Prix to local theater plays or concerts. Daily use of several platforms, tools and skills such as: Html & CSS, Salesforce Marketing Cloud, double-click publisher, Omniture Analytics, in-house tools, etc.

Quality standards processes, and all team member´s operations supervision. In charge of the ISO 9001:2008 certification process. CRM manager and direct communication with clients, searching ways to promote sports communities in and outside of our facilities.

Management and execution of the annual plan, related to the network of 25 stores at a national level. Supervision of the sales of new franchises (8 per year), providing “know how” of the brand and Set-up to the owners and managers. Team manager and marketing strategic plan development, enterprise agreements, and marketing research for brand image care.

Development and implementation of advertising and marketing plan, to monitor activations in various commercial facilities and in places, as well as the management of social networking and promotion of the brand in digital media. Evaluate the brand performance of each store and sales executive. 3 different stores in the metropolitan area.

I co-founded a freelance consultancy alongside a group of partners, specializing in professional services across **Marketing, Sales, Management,** and **Customer Experience**, with a strong focus on SMEs in the service industry, including **sports centers, restaurants, real estate management**, and **startups**. Our expertise includes **developing comprehensive marketing plans, e-marketing strategies, strategic sales initiatives, community management, BTL campaign supervision, market share analysis**, and **competitive benchmarking** to drive business growth and performance.