Hélène MECHIN

– Member of the directors' board. 25 direct reports. – Image – Define worldwide brand's image. Establishing long term vision for artistic direction. – Bring incremental creative ideas whilst maintaining image consistency. – Brand content, creation of all communication materials from art direction to production: imagery, motion, text and storytelling for advertising campaigns, print and digital assets – Retail design: store planning, scenography, showrooms, events, pop-ups – Visual merchandising: display policy and tools, staff trainings, store, showrooms and events implementation – Marketing and 360 Communication – Optimize worldwide brand's visibility in accordance with global commercial strategy and artistic direction. – 360 communications: branding, seasonality and product, corporate, internal, crisis – Marketing, digital and CRM strategy: marketing calendar, website animation, newsletters, social medias - international (incl. China) - sponsored campaigns and SEM – Public relations: press, celebrity, and influencers strategy – Media planning and buying: print, outdoor, digital budget – Events' management: runways, parties, store and launch events – Analytics and reporting: measure marketing campaign performance with clear KPIs and metrics