Hélène Prigent

I am working on e-commerce and SaaS platforms - Retail & FMCG core expertise

Mediaperformances is an advertising company that is leader in the retail industry; Mediaperformances helps FMCG brands to highlight their products on the e-commerce path of retailers (Carrefour, Auchan, Leclerc, etc.). Missions : Launch of an offer of targeted and personalized reduction coupons usable in omnichannel at Carrefour (online and stores) : - Product vision : Market research, trends and perspectives - Business strategy : Business model, pricing and identification of key business objectives - Roadmap : Data analysis, user research and prioritization - Design of the solution : Architecture, user journey, wireframing) - Delivery of the solution : User stories, technical specification, follow-up of the releases - Product launch: Marketing and commercial tool kits, analysis of the result Main achievements : - Facebook: Business Strategy and delivery of the 100% dematerialized promotional offer for Carrefour (Intelligence 3) - E-commerce / Drive: Continuous improvement of the promotional offer on Drive Carrefour - Mobile Apps : Business strategy for the new gaming offer on FidMe app

Top 5 e-commerce platform in France | 400 stores. Responsible for the commercial animation plan as well as its implementation on the various marketing channels (Store, Darty.com and Paid Media). At the same time, in the context of the Fnac and Darty recent merger, responsible for setting up new processes allowing proper execution of the marketing plans within the new Fnac and Darty marketing team. Missions : - Define the annual marketing plan in partnership with the sales department - Frame the annual marketing budget and its distribution on the different channels (SEA, Radio, Press, Darty.com, Social networks and stores) - Define key KPIS and analyze the performance of each business operation - Management : up to 7 people Main achievements : - Structuring of the Darty marketing team following the recent merger between Fnac and Darty - Definition of the omnichannel strategy (KPI, performance monitoring) - Implementation of a semi-industrialized process for the delivery of commercial operations - Management of a team of 5 people and management of the annual marketing budget for Darty

No. 2 retailer in France | 240 hypermarkets in France In a context of loss of attractiveness, Carrefour Hypermarkets wishes to strengthen the power of its commercial operations, in particular during the great chestnut season (Christmas, Easter, Back to school, etc.). Carrefour Hypermarkets also wishes to optimize its process for managing major commercial operations between the various communication channels. Missions : - Build the annual business plan in close collaboration with the sales department - For each major commercial operation (Christmas, Easter, Back to school, World Cup): - Define the key issues of the strategic operation (target, customer insight, promise, evidence) - Set up a large-scale marketing operation to meet key challenges - Frame and manage the global communication plan: Media, Store, Carrefour.fr, social networks - Transversal missions: Optimization of the company's internal processes to streamline the management of commercial operations between the different channels - Management : 2 people Main achievements : - Formalization of the process for carrying out major commercial operations for Carrefour - Setting up loyalty operations aimed at increasing traffic in stores and e-commerce during major chestnut seasons (Christmas, Easter, Back to school, Football World Cup)

The Individuals and Professionals sales department of La Poste Courrier wishes to increase its commercial efficiency by promoting synergies between physical sales channels (post offices dedicated to individuals and courier establishments dedicated to professionals) and digital sales channels (website) Missions : - Analyze the existing environment and identify the main growth opportunities - Define the long-term strategy of the Professionals and Individuals Sales Department in terms of offer positioning - In connection with this new strategy, calibrate the positioning of each channel and its macro-objectives Main achievements : - Redesign and rationalization of the catalog of offers (Professionals and Individuals market) - Reorganization of the commercial network (specialization of sellers) - New compensation system for sellers (Double incentives, business contribution, etc.)

Support for French companies wishing to set up in the United Kingdom: product/market fit, benchmark, identification of strategic partners