Héloïse Henniaux

Growth Manager / Lead Marketing

Salaire / Taux journalier

Madrid, Espagne

Mobilité : Paris, Lille

Freelance

Peut venir sur site

Expertises

Lead GenerationSocial AdsStratégie MarketingGrowthCommunity managementAffiliationTikTok AdsCanvaGrowth MarketerGoogle AdsSocial Media ManagerResponsable Marketing DigitalSEALinkedIn AdsMeta AdsYoutube AdsStratégie de Contenu

Langues

Français (Maternelle)AnglaisEspagnol

À propos

Introduction

Passionnée par le marketing digital et l’acquisition de leads, j’ai 7 ans d’expérience, dont 5 dans l’éducation et 2 dans la beauté. J’aime relever des défis, tester des idées et mettre en place des stratégies efficaces. Entre analyses, optimisation et créativité, je pilote des campagnes multi-leviers tout en coordonnant équipes et agences, avec pour objectif des résultats concrets et mesurables.

Liens

Expérience de travail

Skill and You

mai 2021 - mai 2026

5 ans 1 mois

Madrid, Espagne

Acquisition Manager

sept. 2022 - mai 2026

3 ans 9 mois

Madrid, Espagne

Social Media Manager

mai 2021 - oct. 2022

1 an 6 mois

Madrid, Espagne

SEPHORA

juil. 2019 - oct. 2020

1 an 4 mois

Product Manager - New categories

févr. 2020 - oct. 2020

9 mois

- Elaboration of the strategic plan for 2021 and 2022: offers creation based on market and portfolio analysis - Development of product offers: formulas and packaging development, costs and margin management, 360 communication plan development with project teams. - Animation of KCPs: conception of Christmas 2021 offers, collaborations with brands and influencers - Participation to new 2020 launches: Beauty Gummies, DO NOT DRINK Tasty fragrances

Communication Manager

janv. 2020 - mars 2020

3 mois

Elaboration of 2020 merchandising visuals for Make-up, Skincare and Bath categories: - Agencies briefing - Products shootings - Evaluation of visuals propositions

Product Manager Assistant – Make-up

juil. 2019 - déc. 2019

6 mois

Neuilly-sur-Seine, France

- Participation to products development of Eyes and Christmas categories: concepts creation, formulas choice and evaluation, marketing writings - Strategic proposals: shades refresh and repack - Monthly products performances analysis and reports - Competitive and trends analysis of the cosmetics market - Representation during brand events: markets week, press days

Marketing and Communication Assistant

Window France

févr. 2018 - juil. 2018

6 mois

Région de Nice, France

WINDOW FRANCE is one of the leaders in the creation and manufacture of window mannequins in the world. The brand has built its reputation by offering creative and innovative products. Mission 1 - Assistance in the development / creation of communication supports - Newsletter, Catalogs, Sales supports - Development of visuals on Photoshop - Proposition of new projects: Studio 360 ° - Collaboration with a virtual reality agency Mission 2 - Assistance in the management of the website and social networks - Monitoring of the website project with the web agency - Coordination of models - Verification of the web agency delivery - Creation and monitoring of Google Adwords campaigns Mission 3 - Assistance in the shooting of new collections - Coordination and briefing of the teams - Monitoring of equipment purchases - Help in setting up the shooting - Verification of the follow-up of the directives given by the Artistic Director Mission 4 - Audit of the site Analytics data - Analysis of key data on Google Analytics - Development of statistical report - Recommendations thanks to analyzes Mission 5 - Brand Awareness: Sponsor and communication - Identification of key events in the business sector - Identification of key contacts - Assistance in the organization of company events Mission 6 - Development of the press database - Identification and management contact with specialized magazines (printed and web) - Competitive intelligence Mission 7 - Salesforce CRM: database analysis - Identification of duplicates - Identification of potential anomalies

Webmarketer

Réussir son BPJEPS

juin 2017 - août 2017

3 mois

Nice, France

Réussir son BPJEPS is a blog that helps sports coaches to get their diploma and make a living from their passion. The blog provides advices and offers BPJEPS AF additional training (diploma to become a sports coach). http://reussirsonbpjeps.com Main missions: - Social Media Manager (Facebook, Instagram, Twitter, Youtube, official blog): Development of a communication strategy on social networks; Creation and publication of posts; Animation of social networks - Creation of Photoshop content, Canva and iMovie - Canvassing of sponsors: Realization of sales pitch, commercial propositions and contracts; Meeting and negotiation with the sponsors - Strategic analysis: Google Analytics; Aweber; Marketing and communication recommendation; Monitoring the evolution of social networks; Competitive intelligence

Customer Relationship Manager

Clic and Walk

août 2016 - janv. 2017

6 mois

59200 Tourcoing, France

Clic & Walk is a start-up that collects consumer's vision through a mobile application. Main missions: - Creation and posting of questionnaires - Monitoring of missions and questionnaires - Customer relationship - Calculation and analysis of statistics - Creation and sending of customer reports - Brief with teams - Communication (Newsletters, community watch, competition, etc.)

Sales & Communication Manager

Maison Henniaux

janv. 2011 - déc. 2016

6 ans

Maison Henniaux is a French bakery, patisserie and caterer located in Valenciennes (North of France). Main missions: - Experience in catering and sales - Set-up and service during gourmet buffets: Reception of 250 people - Organization and management of a sales stand during commercial events - Launch of a local advertising campaign: Business canvassing; Creation of communication supports (posters, flyers); Digital communication (Social media)

Real Estate Negotiator

ABITA Immobilier

juin 2015 - juil. 2015

2 mois

Région de Lille, France

Abita Immobilier is a real estate agency specializing in the rental, sales and rental management in Lille. Main missions: - Telephone and emailing service - Organization of appointments schedule - Apartments/houses proposition regarding the customer's expectations - Apartments visits with clients: Presentation of the property, information concerning the rental contract - Writing and explanations of rental contracts - Realizations of inventory Skills developed during the internship: - Customer relationship - Autonomy - Organization - Versatility - Rigor


Formation

EDHEC Business School

Msc in Marketing Management

2018 - 2019

2 ans

EDHEC Business School

Bachelor in Business Administration

2014 - 2018

5 ans

Regent's University London

From January 2016 to May 2016 (1 Semester, Academic exchange)

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