Henri Colombie
Senior CRM & Digital Marketing Manager | Machine Learning
Salary / Daily rate
Montévrain, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Senior Marketing Manager with 15+ years of expertise in Customer Experience, CRM, and Digital Marketing. Successfully led major transformation projects in B2B/B2C environments, specializing in data-driven marketing and machine learning applications. Proven track record with global brands like Nestlé, Adidas, and Nespresso, delivering innovative customer engagement strategies and measurable business results.
Work experience
Projet professionnel
Colombie ConsultingFreelance
Feb 2024 - Present
2 years 9 months
Paris, France
- Exploration de solutions Machine Learning appliquées au CRM et Marketing opérationnel - Création d’une offre de prestations pour intégrer des algorithmes de Machine Learning à des outils CRM.
Manager - Digital Customer Engagement
Talan
Oct 2021 - Oct 2023
2 years 1 month
Skills: Strategy · Satisfaction client · Project Management · Digital Marketing Experience · Leadership · Business Intelligence · CRM · Expérience client · Process Improvement · Fidélisation · Leadership d’équipe · Marketing digital · Cadrage · Gouvernance informatique · Engagement client · Marketing multicanal · Chiffrages
Responsable reporting
JMA Management (Subway)
Mar 2020 - Oct 2020
8 months
Cannes, France
Skills: Project Management · Digital Marketing Experience · Leadership · Process Improvement · Cadrage · Marketing multicanal
Leader CXM, CRM et Marketing Digital
ONEPOINT
May 2017 - Oct 2019
2 years 6 months
Paris Area, France
Skills: Strategy · Satisfaction client · Project Management · Digital Marketing Experience · Leadership · CRM · Expérience client · Process Improvement · Fidélisation · Leadership d’équipe · Marketing digital · Cadrage · Gouvernance informatique · Engagement client · Marketing multicanal · Chiffrages
Independent Consultant
Colombie Consulting
Dec 2008 - May 2017
8 years 6 months
Lausanne, Switzerland
Provide services to companies for marketing strategy from definition to deployment, complex analysis, mapping business needs, functional design, project management and leading workshops cross operational teams. Contracts: Nestlé HQ (CH): Digital and Social Media department Betfair Group PLC (UK): Games & Sports CRM teams Adidas HQ (DE): Global Business Marketing Intelligence unit SubwayDevPACA (FR): Business Project team Nespresso HQ (CH): CRM Marketing department FreeHand Advertising (USA): Advisory Board BipBoom LLC ( CH): Management Board Orange Communication SA/AG (CH): Customer Value Department
Strategic Development Senior Project Manager
Orange Communication SA
Mar 2005 - Oct 2008
3 years 8 months
Lausanne Area, Switzerland
In charge of the strategy and implementation of Marketing Campaign Management Solution. Responsible for the successful and coordinated Marketing Campaigns evolution with regards to all Business opportunities (Get; Keep and Grow) aligned with the strategy and revenue objectives of the company
Project manager
Unilog IT Services
Jul 1999 - Mar 2005
5 years 9 months
Paris Area, France
Project management office, Linked between the different entities of project (Management board, Integrator, IT and Business department) Project manager, responsible of the implementation, tests phases and migration of application
Education
Pierre and Marie Curie University
DEA
1993 - 1994
1 year 2 months