Henri Favier

– Owned and scaled the global marketing and growth strategy, aligning demand generation, positioning and revenue objectives across multiple international markets. – Built an AI-first growth engine combining RevOps, automation and agentic workflows to connect marketing, sales and data into a unified revenue system. – Structured and led a high-performing growth organization, embedding automation and AI into core processes.

– Developed and implemented sales and marketing strategies from scratch, incorporating inbound marketing and marketing automation tactics. – Accelerated the sales cycle by automating key processes with HubSpot. – Built and managed high-performing Sales, Marketing and Customer Success teams. – Executed a targeted global SEA, SMO and SEO acquisition strategy.

– Digitalized the sales process to improve efficiency and effectiveness. – Developed and implemented a lead generation strategy using scraping, SEA and SMO. – Implemented HubSpot CRM and marketing automation. – Scaled lead generation and brand reach with precision marketing campaigns.

– Drove lead generation strategies for IPMI client, resulting in 40% of sales revenue. – Drove growth through targeted SEA & SMO campaigns. – Recruited, structured and managed CSM and sales teams of 5. – Directed international expansion of product offerings.

– Spearheaded growth hacking initiatives. – Managed SEA campaigns for maximum impact. – Integrated marketing automation tools for seamless operations.

– Formulated and executed data-driven sales and marketing strategies for B2B and B2C markets, with focus on automation and lead generation. – Assembled and inspired a results-driven management team of 25. – Streamlined quality program using 5S and lean management principles.

– Led team of 5, maximizing productivity and reducing costs. – Managed ERP project, collaborated with technical team and provided user training across departments.