Henry Mesnil

Implement and manage the digital strategy of the department Monitor SEA campaigns and other marketing channels through dashboards Create B2C and B2B digital campaigns in collaboration with other departments Define, implement, and optimize the SEO and SEA strategies Follow-up on web projects Manage social ads campaigns

Define and implement the digital marketing plan Develop, manage and optimize the SEO Create and send email marketing and newsletters Develop the traffic acquisition via Google Ads, Bing, Facebook Ads, and other relevant platforms Monitor, analyze the market and consumer insight Monitor and review competitors’ marketing activity Develop and manage our social media accounts Web project management

Implement and optimize the SEO strategy Social media management Create and send email marketing Web project management Find new partnerships for our email marketing platforms Content strategy implementing a blog

Customer satisfaction analysis Implementation and monitoring activity Commercial animation of 450 sales and customers advisors Marketing materials creation Events organisation

Benchmarking E-shop online management Pricing strategy via prices comparators Marketing content E-merchandising Commercial animation through CMS

Find new prospects and leads Qualification of databases searching relevant information Appointments and product demonstration to sell our e-catalog solution Cold calling leads and prospects Create and send out email marketing Customers portfolio management (10 000 clients)

Customers management Sales Organisation du merchandising management Cashier