Herman K.

SEO Consultant with technical and data-driven focus and approach. In charge of leading the R&D and Innovations Search Projects at Labelium. Launching 2 Main Projects ✅ Data Warehouse Engineering with Full AI Integration (Gemini & ChatGPT) * Designed and developed an internal data solution integrating real-world datasets with Gemini and ChatGPT to enable advanced on-demand analytics. * Combined automated data processing with AI-powered insights and strategic SEO recommendations, tailored to each client’s business objectives through a focused, data-driven, and scalable approach. * Empowered teams to seamlessly access customized analyses and actionable intelligence, accelerating decision-making and enhancing the precision of SEO and content strategies. ✅ SEO / SEA Synergy * Led the strategic development of the project by defining the main pillars and overall direction for the integrated SEO/SEA initiative. * Designed and implemented a comprehensive SEO/SEA Data Visualization platform (Google Data Studio) to monitor performance and drive decision-making. * Leveraged advanced Data Analysis and Data Science techniques, building an end-to-end process across multiple databases (BigQuery, MySQL) to enhance the efficiency of data collection, cleaning, and analysis across all traffic acquisition channels (SEO, SEA, Ads, Analytics, etc.). ✅ Keywords Clustering Others Projects : Creating a tool to perform a Complete Audit (for all pages) of Web Core Vitals / PageSpeed Insights - With Google Datastudio as a Data Viz tool: Analysis, Recommendations & Implementation of these recommendations.

SEO Consultant with a technical approach. - Migration : - In charge of the migration of 6 International Sephora Websites : SFCC - Salesforce Commerce Cloud Migration - Handling the technical aspect of launching and connecting the editorial part of Salto Website. - Consulting on the Technical and WebPerformance Optimization aspects for MSC Websites CLIENTS : Sephora, MSC Cruise, Salto

In charge of launching a new activity for 4M Group Altheys.com Technical and Web development of the website

SEO optimization analysis and Roadmap for the group's two main brands: • Weka (site specializing in legal and professional documentation and personalized advice) • Techniques de l’Ingénieur (complete documentary base for engineers, as well as professional training, students and a consulting service)

- Ensuring the development of the Affiliate Network of the Company. - Manage all aspects of partnerships for the company. - Taking care of the distribution of AlwaysOnVacation’s products over internet. - Monitoring all partnerships and make sure to keep the best performers partners and to offer lucrative incentives. - Negotiate with new partners and work closely with the SEM and Engineering team to ensure a better compensation and drive more traffic to the websites. - Managing over 100 affiliates and Suppliers acquired the past years, with some well-known brands in the travel/tourism industry (Tripadvisor, Ryanair, Seloger, Easyvoyages, Trovit, Mitula... ) - Managing the the acquisition of new suppliers (in few years, more than 200k inventories were added to the company). - Perform sector research – work with marketing to compile and or clean lists of target companies and groups for outreach efforts and execute on marketing campaigns. - Maintain and expand on Alwaysonvacation’s reputation with existing supplier partners and forge new relationships and partnerships with other suppliers in the industry. - Generating and presenting reports to inform company of inventory acquisition progress

In charge of the French Market for the Affiliate department. Implementing Digital Marketing strategies from the English version of the website to the French version. Helping in building branding of the company in Europe : Blogs, linkbuilding, partnerships.