Hermine Savary

Marketing and Communication Consultant

Salaire / Taux journalier

Paris, France

Freelance

Peut venir sur site

Expertises

Stratégie MarketingCRMGestion de projet - PMOCommunity management

Langues

AnglaisFrançaisItalienEspagnol

À propos

Introduction

Marketing & Communication Director with 10+ years building luxury brand strategies and customer experiences for Burberry, Chanel, and Epic Foundation. Delivered 50% sales uplift through innovative client activations and managed budgets up to 500K. Expert in omnichannel CRM, event marketing, and driving measurable ROI through strategic brand positioning.

Liens

Expérience de travail

Marketing and Communication Consultant

Self-employedFreelance

mars 2025 - Présent

1 an 8 mois

Paris, France

Clienteling account Manager

SeniacFreelance

janv. 2025 - Présent

1 an 10 mois

Paris, France

Marketing & Communication Director

Epic Foundation

mai 2023 - janv. 2025

1 an 9 mois

Paris, France

- Grow and feed the Epic brand and thought leadership - Create innovative marketing materials and communication campaigns - Support development (fundraising) efforts - Imagine and set up innovative giving solutions and partnerships - Craft outstanding and meaningful donor journeys (events, meet-ups, information sharing, education) Leading a team of three persons working in partnership with all other Epic departments (Development and fundraising, Programs, Ambassadors, Operations). Responsible for : - Brand strategy & identity (targets definition, positioning, brandbook, messaging, design) - Innovative giving solutions strategy, partnerships & other top-funnel activities - Relational marketing (CRM, email marketing), with automation processes to be set up on CRM - Donor journeys, with the engagement team - Events (galas, dinners & meet-ups, online events & webinars) - Editorial content production and social media strategy - Marcomm toolkit (corporate presentations, promotional tools & materials, …) - Reports on programs & NGOs activities - Website management & continuous improvement

Aubade Paris

févr. 2021 - janv. 2023

2 ans

Paris, France

International Senior Omnichannel Marketing Manager

août 2021 - janv. 2023

1 an 6 mois

Paris, France

- Designing, managing and deploying the marketing and communication strategy for commercial operations and seasonal collaborations - Supporting the Brand manager in the development of future collaborations - Ensuring the successful deployment of marketing campaigns, anticipating blockages and meeting deadlines - Leading marketing, ecommerce and retail projects for omnichannel customer experience operations - Responsible for the production and maintenance of a seasonal marketing plan in partnership with all marketing departments (CRM, social media, VM, trade) - Coordinating the teams for the deployment of the marketing plan - Managing of photo shoots for AW22 and SS23

International CRM and Social Media Manager

févr. 2021 - août 2021

7 mois

Paris, France

- Defining and driving omni-channel client strategies for B2C and B2B optimizing acquisition, retention and marketing plan for Europe - Conceiving, creating and deploying the loyalty program of the brand - Developing clienteling strategy and top clients experience - Briefing and following up of e-marketing campaigns and management of retail campaigns - Managing, monitoring of key clients KPIs and sharing with top management - Working collaboratively with key partners : e-commerce, retail, IT and external partners - Defining and driving of the social media strategy - Managing a team of two persons

Client Experience Manager

Chateau de l'Epinay

juin 2020 - déc. 2020

7 mois

Angers, France

The Château de l'Epinay is a beautiful Hotel, Spa, Restaurant in Anjou which advocates a reduction of the ecological footprint, and a more eco-responsible development. - Customizing client relations to ensure clients' stays are in line with our brand image and expectations - Identifying means of increasing productivity and efficiency within the front desk team - Responsible for ensuring that diary management is effective and in line with strategy - Demonstrating excellent creative skills to provide innovative set-ups, menus and functions for groups - Developing the Events branch

International Client Engagement Manager

Burberry

mars 2018 - mars 2020

2 ans 1 mois

Londres, Royaume-Uni

Responsibilities - Driving client retention and acquisition by designing a global vision to deliver a unique and memorable client experience following an omni-channel approach - Building and deploying a proactive client event strategy tied to business priorities, client development approach and meeting the brand high standards - Liaising with all the stakeholders at headquarters and regional level to design relevant client journeys to drive stronger ROI - Integrating events into overall clienteling strategy and focus with clear objectives, ROI targets and management expectations - Managing and monitoring global Gifting and Hospitality strategy - Full responsibility for budgets: forecasting, controlling fund allocation for client activities and partnerships Achievements - Created and managed a menu of client activations to engage with clients throughout the year - Lead and drove Burberry first Collection Presentations that delivered a 50% uplift in sales - Analyzed data for better understanding of every profile to ensure increased repurchase and conversion rates during events - Increased client lifetime value through worldwide top clients international experiences, special animations, and clienteling initiatives - Conceived and executed the Burberry Show experience for 40 international clients - Built the Client Engagement Journey training for new Sales Associates joining the brand

Events & PR Project Manager

Piaget

juin 2017 - oct. 2017

5 mois

Paris Area, France

Responsibilities - Implementing PR and events strategy for Piaget France - Organizing retail animations and VIP clients treatments - Coordinating sample loans and photoshoot logistics with major international publications - Managing the monthly national press reports for headquarters Achievements - Managed a budget of 500K and organized 3 weeks event in Monaco with VIP clients - Organized 5 press days and VIP dinners at rue de la Paix for the Sunlight Journey collection launch - Coordinated 50 shootings during high jewelry collection launch

France & Europe Retail Project Manager

Claudie Pierlot

janv. 2016 - mai 2017

1 an 5 mois

Paris Area, France

Responsibilities - Ensuring and following performance in all countries by developing a retail strategy, direct marketing campaigns, promotions, sales tools and event marketing calendar - Managing the distribution channels of Claudie Pierlot stores and shop-in-shops across the whole business - Conceptualizing and implementing training tools and in-store concepts to support specific business and achieve sales goals Achievements - Deployed marketing partnerships with My Little Paris and Annick Goutal in in 8 countries - Created and rolled-out the training magazine to the 200 European boutiques - Optimized communication with retail teams : weekly Journal

Piaget

juin 2015 - janv. 2016

8 mois

Paris Area, France

Retail Operations and Client Development Project Manager

oct. 2015 - janv. 2016

4 mois

Paris Area, France

- Organized and coordinated the sales team trip for the launch of the High Jewelry collection in Dubai - Planned and followed-up the client experience in Dubai for 4 VVIP couples : invitations, trips, unique travel activities - Helped sales force to offer gifts and catalogues by implementing a client oriented technique - Daily contact for boutiques

Marketing Project Coordinator

juin 2015 - oct. 2015

5 mois

Paris Area, France

- CRM: coordinated clients' mailings, analyzed CRM ROI and defined the quantitative & qualitative objectives for the boutiques, personalized VIP and clients' gifts Christmas 2015 events - Trade marketing : created a follow-up document for gifts and catalogues to increase efficiency of use - Product marketing : developed sales tools for the wedding rings, made monthly reporting - PR : developed a standardized PPT presentation of the House, organized various events in boutiques - Budget : followed-up monthly budgets and supplier creation process on SAP

Assistant boutique manager

BARRIE Maisons d'Art CHANEL

août 2014 - mars 2015

8 mois

Paris Area, France

- Launched the brand in France : first boutique to open worldwide - Provided excellent customer service to build customer loyalty - Increased sales figures, worked to targets, improved the business - Promoted Barrie, prospected new clients - Controlled the stock, supported visual merchandiser, bought the new collection - Organized the Vogue Fashion Night Out 2014 - Wrote and developed procedures for the opening of the London boutique in November

International Retail Training tools assistant

CHANEL

janv. 2013 - juil. 2013

7 mois

Région de Paris, France

- Created and developed different training tools targeting our worldwide markets - Achieved a Quality & After-Sale Module and its training tools - Established flash trainings for CHANEL product launches - Organized and took part in international meetings (Fashion Training Committee) - Coordinated external agencies for design of the trainings

CRM Consultant

Louis Vuitton

juin 2011 - juil. 2011

2 mois

Brussels Area, Belgium

- Recruited new clients for the "New Métiers" (Ready-to-wear and Watches) - Organized in-store events (catwalk and VIP dinner) - Analyzed clients' data and client book follow-up with staff

Sales Representative

Louis Vuitton

juin 2010 - juil. 2010

2 mois

Brussels Area, Belgium

- Sold leather goods, accessories and Ready-to-wear - Achieved to be the 3rd best sales assistant (more than 100 000 euros sales revenue in two months) - Took care of customer service - Controlled the stocks


Formation

IÉSEG School of Management

Master in Management

2008 - 2013

5 ans 1 mois

IÉSEG School of Management

Marketing Thesis

2012 - 2012

1 mois

Università degli Studi di Bergamo

ERASMUS

2011 - 2012

1 an 1 mois

French International School, Washington DC

Baccalauréat

2002 - 2008

6 ans 1 mois

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