Hervé Philippe
Senior Sports Marketing & Digital Strategy Advisor
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Sports & entertainment marketing executive with 15+ years transforming brand and digital strategies for major entities like Olympique de Marseille and TF1. Expert in building fan engagement platforms, content factories, and strategic partnerships that drive growth. Currently co-founding AI-powered sports ventures and cycling teams.
Expérience de travail
Co-Founder
New Cycling Team
juil. 2024 - Présent
2 ans 4 mois
The cycling revolution has begun and will grow even bigger over the next 10 years. It's a top-5 sport worldwide in terms of attractiveness, audience, and economy, yet, we believe there is room for an innovative project in sponsoring models, marketing, fan involvement, and performance management! Over the next months, we will approach both investors to raise capital and sponsors to secure the budget needed to launch men's and women's pro teams!🔥 And later... enter other sports! 👀
Strategic Advisor & Founding Team Member
Fantic
juin 2024 - Présent
2 ans 5 mois
US/Europe
AI-Powered Microcommunities & Messaging for Sports and Entertainment Brands - for talents, teams, and brands to create a more personal relationship with their fanbase!
VP, Marketing (Sports, Media, Entertainment)
McCourt Global
juil. 2022 - juil. 2024
2 ans 1 mois
Founding team of Elemint: start-up building solutions for Sports & Entertainment brands to create direct relationships with their fans. Lead Strategy, Marketing & BD. Based in the US (LA, NYC) & Europe
Olympique de Marseille
janv. 2018 - mai 2022
4 ans 5 mois
Marseille Area, France
Chief Marketing & Media Officer
oct. 2019 - mai 2022
2 ans 8 mois
Marseille Area, France
Brand - Content Factory/Distribution - Performance/Growth Marketing - Promotion - Data Marketing/BI. Management: 35+ FTE. Executive Committee Member.
Head of Content & Media
janv. 2019 - déc. 2019
1 an
Marseille Area, France
Lead the worldwide content & media strategies: editorial, production, distribution, promotion (organic and paid media), and IT: social media, website/App, OTT, stadium/Live. Management: 25+FTE
Head of Content
janv. 2018 - déc. 2018
1 an
Marseille, France
Lead transformation of club linear TV channel into a brand-new Digital Content Factory. Editorial, production and IT: TV, social media, website, App, OTT, stadium. Management: 15+FTE
TF1
janv. 2014 - déc. 2017
4 ans
Paris Area, France
Head of Digital Sports (MYTF1)
janv. 2016 - déc. 2017
2 ans
Paris Area, France
Building digital assets with TV rights & iconic sport-based TV shows (Editorial, Product, Business/Monetization): 2016 UEFA Euro - French National Team (FFF) - 2018 FIFA World Cup - Telefoot (3,6M fans) - Automoto (1M+)
Marketing & Content Manager (WAT/eTF1)
janv. 2014 - déc. 2015
2 ans
Paris Area, France
Brand repositioning and creation of a new TF1 Group digital platform/media. In charge of the overall strategic partnerships, editorial line, product dev., acquisition, and monetization. Management: 7 FTE.
Co-Founder
La Lucarne - Football Film Festival
janv. 2012 - déc. 2017
6 ans
Paris Area, France
La Lucarne is the 1st Football Film Festival in France (www.lalucarne.fr). Non-profit organization. Screenings, exhibitions, debates with guests (athletes, journalists, actors, artists). 7th edition in '19.
Partnerships Manager (WAT/eTF1)
Groupe TF1
juin 2011 - janv. 2014
2 ans 8 mois
Development of strategic partnerships with publishers/right holders/events (sports, video games, anime). Creation of AdOps with TF1 Advertising division. Management of multi-screen projects (IPTV).
Marketing Research Analyst (New Media)
Eurosport
janv. 2010 - mai 2011
1 an 5 mois
Paris Area, France
Eurosport International. Creation of ad-hoc analysis on Digital activities (Web, APP, OTT Player): benchmarks and strategic recommendations for all markets where Eurosport is set. Monthly reports.
Marketing & Communication Ass. (Windows Live/MSN)
Microsoft
janv. 2009 - juil. 2009
7 mois
Paris Area, France
Interfaced with HQ (USA) to implement new campaigns in the French market (acquisition & engagement strategies, offline and online marketing campaigns), UX improvement, handled department budgeting.
Strategic Planer Junior
Havas Sports & Entertainment
juil. 2008 - janv. 2009
7 mois
Paris Area, France
New Business division. Creation of cooperation proposals for both French and international sport projects (hospitalities, sponsorship, branded content, events, PR, TV/digital etc.).
Formation
The University of Akron
MBA
2009 - 2009
1 an
KEDGE Business School
Master
2007 - 2009
3 ans
Anglia Ruskin University
Bachelor
2006 - 2007
2 ans
University of Strasbourg
Bachelor
2005 - 2006
2 ans