Hiba Allate
ESCP Alumni | CRM Project Manager - Saint Laurent | McKinsey Forward Participant | Ex-Rakuten | Digital Marketing Expert | Innovation & Entrepreneurship Enthusiast
Salaire / Taux journalier
Paris, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
Dynamic and data-driven digital marketing specialist with 4 years of experience in executing successful marketing campaigns. Passionate about developing and implementing strategic marketing plans that enhance brand visibility and engagement, I enjoy analysing luxury market trends and develop creative campaigns in diverse range of digital channels including social media, email marketing, SEO and SEM to achieve business objectives. As a Moroccan student and fluent English speaker, I had the chance to study at highly-ranked business schools in France, Spain and United Kingdom. The opportunities and experiences I had helped me to develop my professional and personal skills to be efficient and effective in my daily life.
Expérience de travail
CRM Project Manager - Yves Saint Laurent
Reetain Consulting
mai 2025 - Présent
1 an 6 mois
Paris, France
Managed global CRM and digital marketing campaigns across all regions. Oversaw end-to-end campaign workflows on Salesforce & OTO/OTM (setup, testing, validation, tracking). Collaborated with HQ and regional teams on Private Sales, Clienteling, and E-Invitation campaigns to ensure brand consistency. Developed and automated dashboards and KPI trackers to monitor campaign performance and data accuracy. Optimized CRM workflows and reporting automation to enhance operational efficiency and insights. Supported the global rollout and testing of new CRM functionalities across markets.
Sisterhood Abroad
oct. 2022 - juil. 2024
1 an 10 mois
Co-Founder & Social Media Project Manager
oct. 2022 - juil. 2024
1 an 10 mois
Co-fondatrice
oct. 2022 - mars 2023
6 mois
Paris, France
Christian Dior Couture
mars 2022 - juil. 2024
2 ans 5 mois
Paris, France
UNESCO & Women@Dior Program Ambassador & Global Conference MC
janv. 2023 - juil. 2024
1 an 7 mois
Paris, France
-Accompanying a new generation of women around the world, the UNESCO &Women@Dior : Women Leadership & Sustainability program is dedicated to the topic of gender equality and women’s leadership for a responsible future. ⠀ -Combining high standards and excellence, this multilayered and ethically minded year-long program is based on five fundamental values: autonomy, self-care and self-awareness, inclusion, creativity and sustainable development.⠀ -These five themes are taught through a personal mentorship by a Dior talent, exclusive courses led by the world’s most prestigious experts in their fields, inspiring interviews from Leaders, friends of the House of Dior, the LVMH Group and UNESCO, as well as the creation of a project supporting the empowerment of young girls: the Dream for Change project. The Core Values of Mentorship: ◆ Autonomy ◆ Self-Care & Self-Awareness ◆ Inclusion ◆ Creativity ◆ Sustainable Development ◆
UNESCO & Women@Dior Mentee 2022-2023 : Women Leadership & Sustainability Education Program
mars 2022 - juil. 2024
2 ans 5 mois
Paris, France
-Accompanying a new generation of women around the world, the UNESCO &Women@Dior : Women Leadership & Sustainability program is dedicated to the topic of gender equality and women’s leadership for a responsible future. ⠀ -Combining high standards and excellence, this multilayered and ethically minded year-long program is based on five fundamental values: autonomy, self-care and self-awareness, inclusion, creativity and sustainable development.⠀ -These five themes are taught through a personal mentorship by a Dior talent, exclusive courses led by the world’s most prestigious experts in their fields, inspiring interviews from Leaders, friends of the House of Dior, the LVMH Group and UNESCO, as well as the creation of a project supporting the empowerment of young girls: the Dream for Change project. Visit the website to learn more https://womenatdior.com/
Rakuten Advertising
mai 2022 - oct. 2023
1 an 6 mois
Paris, France
Account specialist
janv. 2023 - oct. 2023
10 mois
Paris, France
Account specialist
janv. 2023 - janv. 2023
1 mois
Paris, France
International Account Manager Assistant
mai 2022 - janv. 2023
9 mois
Paris, France
Inside LVMH Member
LVMHFreelance
sept. 2021 - déc. 2021
4 mois
LVMH & The luxury Industry Certification. 4 months to discover the world of LVMH and its iconic Maisons. Learn he essential keys to understand the luxury industry by completing four different modules : - LVMH & the Luxury Industry - Luxury and Sustainability - Creation & Branding - Retail and Customer Experience
Assistant Digital Marketing & Communication Coordinator
RetailMeNot
janv. 2021 - juil. 2021
7 mois
Paris, France
-Execution of user acquisition plan (Lead generation and App download). -Daily monitoring of the performance of web and mobile acquisition campaigns. -Identification and operational follow-up of influencers in affinity with the brands' universeand proposal of partnerships. -Programming of multi-channel campaigns: email, push app, push web. -Coordination with all departments (sales, merchandising, design and SEO) for the launch of commercial and relational campaigns. -Production and graphic design of visuals for self-promotional campaigns.
Assistant CRM Project Manager ORIENTISGOURMET Group (Kusmi Tea)
Kusmi Tea - Løv Organic
janv. 2020 - juil. 2020
7 mois
Région de Paris, France
-Operational follow-up of the Loyalty Program (Analyses, Reports & Training materials,Recommendations & Decision making). -Realization and follow-up of Newsletters briefs with the Marketing & Communication teams, Planning & Organization of E-mailing campaigns. -Implementation and follow-up of the Marketing and Sales animation plan. -Competitive intelligence of the market, competitors, trends. -Preparation and publication of Google elements on Google My Business Platform.
Formation
ESCP Business School
Msc in Marketing & Digital Media, Marketing
2023 - Présent
3 ans 10 mois
emlyon business school
2018 - 2022
5 ans
LA PREFERENCE , MEKNES MAROC
Baccalauréat, Sciences physiques
2017 - 2018
2 ans
Licences et certifications
Amazon Sponsored Ads Certification
Délivré le : déc. 2025
Amazon Sponsored Ads Certification
Délivré le : déc. 2025