Hiba Allate

– Supported luxury fashion brands on CRM operations, retail performance analysis, and process optimization – Managed operational coordination between boutiques and central teams for AMI Paris – Handled retail requests, bug tracking, and follow-up with internal stakeholders – Produced reporting decks and process documentation, including anomaly escalation workflows – Analyzed sales associate performance using Alpha and Salesforce to deliver qualitative insights – Contributed to workflow and operational improvements across CRM and retail processes – Supported Saint Laurent & Ami Paris on CRM execution, dashboard monitoring, and performance reporting – Extracted and analyzed data for retail teams and internal stakeholders – Participated in process improvement initiatives to enhance campaign execution efficiency – Developed strong expertise in luxury retail environments, stakeholder management, and data-driven decision-making

Définition et déploiement d’une stratégie social media alignée avec le positionnement premium de la marque Construction d’une ligne éditoriale mêlant contenu lifestyle, inspiration design et storytelling produit Pilotage de la création de contenus à forte valeur esthétique (carrousels, vidéos courtes, formats engageants) Optimisation continue des performances via une approche data-driven (analyse des KPIs, tests de formats, ajustements stratégiques) Accélération de l’engagement et de la croissance des communautés sur les plateformes clés Développement de la visibilité organique grâce à des collaborations avec des micro-influenceurs affinitaires Harmonisation de la communication social media sur plusieurs marchés internationaux

– LVMH & The luxury Industry Certification. – 4 months to discover the world of LVMH and its iconic Maisons. – Learn he essential keys to understand the luxury industry by completing four different modules : – LVMH & the Luxury Industry – Luxury and Sustainability – Creation & Branding – Retail and Customer Experience

– Execution of user acquisition plan (Lead generation and App download). – Daily monitoring of the performance of web and mobile acquisition campaigns. – Identification and operational follow-up of influencers in affinity with the brands' universeand proposal of partnerships. – Programming of multi-channel campaigns: email, push app, push web. – Coordination with all departments (sales, merchandising, design and SEO) for the launch of commercial and relational campaigns. – Production and graphic design of visuals for self-promotional campaigns.

– Operational follow-up of the Loyalty Program (Analyses, Reports & Training materials, Recommendations & Decision making). – Realization and follow-up of Newsletters briefs with the Marketing & Communication teams, Planning & Organization of E-mailing campaigns. – Implementation and follow-up of the Marketing and Sales animation plan. – Competitive intelligence of the market, competitors, trends. – Preparation and publication of Google elements on Google My Business Platform.

– Elaboration of a new marketing strategy (Models and Supports). – Identification & Development of communication channels and supports and performance evaluation. – Promotion of industrial zones and local assets (Conferences & Events, Trade Shows, Brochures..). – Market research and competitive intelligence.