HICHEM Algeria

Intensively Migrating more than 72 websites  from Universal analytics into Google analytics 4 with senior analytics experts, including: Audit, Implementation, Quality assurance, advanced tracking and  looker studio visualizations

- 67% Conversion rate increase after 6 months of conversion research and home page data-driven redesign - Implementing analytics stack(GA4, Google data studio, google tags manager) to collect quantitative data about users - Fix enhanced e-commerce tracking issues in Teachable for bundles of custom products, via advanced google tags manager features. - Migrate to GA4 - Create a qualitative data collection system via Hotjar, to generate heatmaps, scroll maps, get user recordings, and generate surveys. - Conversion research to Gather valuable insights to increase revenue about users by combining both qualitative and quantitative data. - Doing message minning forsurveys results, Website feedbacks and Live chat transcripts to detect Pain Points, motivations and anxieties that the users have when they lanbd into the website

- Building the frontend of the Beta version of an Islamic Crowdfunding platform using Nuxt.js, Typescript, and Tailwind.css for the company, lead to successful fundraising for the next 6 months. - Optimizing beta version SEO, working on the onboarding process optimization. - Leading the competitor analysis for both international and Malaysian competitors(more than 4 competitors) from a marketing perspective(SEO, Website quality, content...).

Contributing to building the frontend of An-nadaa website , - Working on internal and technical SEO(meta tags configuration, page loading audit, tobots.txt and sitemap.xml files...etc) Contributing on Implementing Hotjar for tracking the user experience - Implementing Segment Customer Data Platform , create the data object based on the best practices and conventions, then pass data from it into Google analytics 4 and Amplitude Implement Amplitude analytics by getting data from Segment

- Build then control the growth engine of the company from scratch to generate 2M$ revenue in 14 months, and more than 56000 orders.     - Creation, control, and monitoring of all Facebook and Instagram marketing campaigns (Facebook and Instagram ads), 70000$ in total. - Design and Creation of an online eCommerce store that has more than 100 products, and improve the user experience and onboarding process. - Online store management (Addition of products, description, integration with Facebook and Instagram). - Website SEO organic optimization by more than 28% by optimizing the loading speed, internal linking, content. - Creation and monitoring of all sponsored advertising content(ad text, titles) to reach an audience size of more than 18 million users. - Website traffic monitoring with Google analytics.