Hocde Edouard

Interim head of marketing - sales-led segments

Work with Island designs and manufactures phonebooths for the office space. I built the marketing team from the ground up: focusing first on performance to solidify profitable growth, then building our creative team to maximize impact. I had the chance to bring our product experience to key events: - exhibiting at Workspace FR with a brand new stand design - creating branding events at Vivatech, in collaboration with The Good Company and Deezer - leading the launch of our brand in the UK at Workspace UK and Wobi Madrid But the achievement I am most excited about is to have been able to maximize this event presence with video content creation and initiate internal brand content production. This was executed by hiring and coaching three talents in video, design and social media management.

AgroLeague provides technical advisory to farmers, helping them transition to conservative agriculture to increase their profits and help protect the environment. The advisors are available through an app, and foster a community of curious, progressive farmers. My objectives were to create and distribute high-value content to our community of experts and drive growth with lead generation in close collaboration with our in-house experts and sales team. The farm owners and managers have very high standards when it comes to the content they receive on Facebook and via email (their preferred platforms) which challenged us to always create the best content and distribute it efficiently to match the high seasonality of their business. Our best campaign was done in collaboration with Agriconomie, the leading e-commerce platform for farmers, thanks to their highly segmented email database. We generated half of our quarterly leads target in under 8 days.

Design and deliver the marketing and lead generation strategy for Dimpl, BtoB insurance for SMBs. Dimpl helps you secure your cashflow by covering your invoices against delays and defaults.

Joined the awesome Qonto team to support the Growth while the titleholder is on maternity leave 🙌🏼 Management of the organic and paid channels for the rapid growth of Qonto. Leverage of online behavior data for conversion rate optimization. Qonto's mission is to create the most amazing banking experience for SMEs through technology, elegant design, and an outstanding sense of customer care.

Global analytics manager, supporting the online business from our headquarters in Hong Kong. We gather and leverage data to improve our understanding of the user behavior with all of our digital touchpoints: Ecommerce websites for Hong Kong and Venice, WeChat, branding, social and media assets.

After several year of growth in Paris with clients ranging from highly successful start-ups (BlaBlaCar) to traditionnal retail, industry and travel clients (Europcar, Danone...) I joined the 55 Hong Kong team to contribute to the APAC development.

Leading regional projects and contributing to the development of our global clients relationships. Managing data analysts to help them deliver the best quality deliverables. Business development for data marketing projects: data collection and analysis, AB testing, DMP.

As a web analyst, I advise digital projects manager to measure and analyse the performance of their projects. My main tasks are: - KPI definition - Tracking implementation - Reporting - Business analysis

Affiliation, Recruitment of new affiliates Animation of the network using the affiliation platform and newsletters Partnerships Analysis of the commercial performances and integrations on partners' websites in order to increase revenue and prepare negociations. Search Engine Acquisition - Paid search Managing campains with the dedicated agency during a month (replacing the SEA manager).

E-Distribution • Creation of a quarterly newsletter and in order to advise hotels regarding management and pricing of web distribution • Update of team’s SharePoint intranet with creation of user friendly tutorials and best practices • Increase production of Priceline.com, Laterooms, Hotwire and Between9and5 by interviewing website representatives, selecting new hotels and advise them in the management of those opportunities. E-commerce – Accorhotels.com • Webpage and packages creation thanks to a web content manager to promote areas, brands or events • Competitive intelligence within tourism industry websites regarding wording, features and templates for further improvements.

Collaboration with a web design agency for the redesign of the company website. Direct mail communication for an online sales event (165 000€ of turnover within three days).