Hortense Julien

- Creating the Revenue Management & Pricing department - Responsible for the RMP strategy - Creating the RMP tool (stock management, cruises performances, pricing simulator etc.) - Daily work with COMEX to drive the Revenu optimization strategy (Busines plan Net income 37M) - Daily teamwork with Sales, Marketing and Call center - Creating the direct & indirect promotion strategy - Onboard revenue management : communicating with onboard teams to drive onboard revenue

REVENUE MANAGER - Creating strategies of optimization in order to maximize the North America Club Med portofolio revenue and volume Driving RM levers : price and promotion, e-revpor (expected revenue per room), length of stay optimisation, resort capacity optimisation, group quotations, single surcharge - Analysing resorts / markets performances and driving strategies accordingly - Forecasting the demand PROJECT MANAGER - Elaborating Bcases on renovation projects and new resorts projects : teamwork with Development, Finance and Operations Club Med Martinique renovation: Creation of a new room reclass / Profitability analysis during and after the renovation / project leader on RM side Cancun renovation and extension: Resort premiumisation profitability analysis - Collaborating with Sales and Marketing to build an attractive and competitive offer - Analysing and understanding commercial markets - Learning from the competitors - Participating to workshop regarding the price and promotion expression - Building strong relation with the Hospitality teams onsite to have a powerful teamwork environment PRICING MANAGER - Creating the US and Canada Pricing strategy for all NAM resorts: analysing performances, implemanting dynamic pricing to reach our budget - Leader on the Mexican and Central America Pricing strategy - Leader on the Collectivity France Pricing strategy - Teamwork with Europe Europe markets Pricing for all NAM resorts

REVENUE MANAGER - Implementing strategies to optimize resorts revenue and volume (occupancy rate, value ADR) - Definition, monitoring and adjustment of the forecast demand - Understanding commercial markets : ensuring RM levers consistancy according to market behavior - Contributing to the new yield tools development (RMPulse) : Brainstorming, validation phases, implementation of alerts and management methods adapted to RM Pulse PROMOTION LEADER - Creating the EAF promotion strategy on RM side - Coordination with Marketing, Pricing and commercial markets (Worldwide communication) - Elaborating promotion performance analysis: ensuring business consistency and offers profitability - Redesigning Promotion process in order to increase flexibility and reactivity facing markets requests - Coordinating with Programing teams to spread promotions on all distribution channels