Hortense Pathe

Helpling young girls to find the right education path and find their voice. Led the end-to-end lifecycle for a new portfolio of digital coaching products, from market research to launch and iteration. Automation & Growth: Engineered a fully automated business pipeline using a No-Code stack (Make.com, Stripe, Airtable) to manage sales, delivery, and customer data. Analyzed KPIs in Looker Studio to inform growth strategy

.client ENEDIS Strategic support for Product & Business teams: conducted impact analyses of digital products and services, defined key KPIs, designed custom dashboards, and delivered strategic recommendations to optimize performance. Data coaching: supported Product and Marketing teams in integrating data into their decision-making processes and roadmap prioritization. Web Analytics & Tracking: drafted analytical requirements, coordinated with technical teams, validated tagging plans, and performed network debugging using Chrome DevTools. Analytics migration & integration: led the migration from Google Analytics to Piano Analytics, redesigned tagging frameworks, and managed GTM deployments (client-side and server-side). UX & Usability Analysis: conducted heuristic evaluations based on Nielsen’s principles, analyzed user journeys, and delivered UX recommendations grounded in behavioral data from Hotjar and ContentSquare. NPS Campaigns: designed and monitored NPS surveys for Adeo and Leroy Merlin websites via Hotjar, with centralized and automated reporting in Power BI and Google Cloud Platform. Reporting & automation: built and maintained Power BI dashboards (DAX, Power Query), automated processes through Power Automate and APIs, and oversaw the run and maintenance of automated reporting systems. Data processing & pipelines: implemented ETL data pipelines on Google Cloud Platform and BigQuery, using SQL to aggregate and model analytics and business data for visualization in Power BI. A/B Testing & performance: managed A/B tests using AB Tasty, produced performance reports, and formulated data-driven recommendations. Certification: Microsoft Power Platform Fundamentals (PL-900).

Designed and implemented JavaScript-based automations for content and project workflows, similar to Adobe Workfront use cases. Integrated REST APIs between internal platforms and Adobe services to optimize project tracking, approvals, and reporting. Collaborated with stakeholders to map workflows, improve efficiency, and ensure data synchronization across systems. Designed and implemented custom dataLayer schemas to support scalable analytics integration Led the setup of server-side tagging architecture using server containers, improving data quality and reducing tracking blockers Integrated advanced tagging using Google Tag Manager APIs and ensured compatibility across GA4 and Piano Analytics Collaborated with IT and dev teams to align tagging with business KPIs, while anticipating automation and API-driven opportunities

* Using insights and data to advise strategies that accelerate growth and expand the use of core creative tools among non-professional creatives. * Sharing customer insights across the broader organization with the purpose of influencing marketing roadmaps and execution * Meeting client’s requirements within the agreed deadlines, keep track of the necessary tasks for each mission where you are deployed and liaise with the relevant owners internally and externally; foresee and escalate issues / risks as appropriate * Defining solutions that promote simplicity, re-use of components and advocating product solutions that are robust and focus on providing an excellent customer experience.

Create and manage design systems built for scale, consistency and maximum collaboration - Building Dashboards on Data Studio and Power BI to merge data between Adobe analytics, Google Analytics and IT infrastructure. - Building calculated metrics and specified segments to trim down the data- Coordinating with a diverse set of stakeholders in the process to align with product vision - Ensuring the coherence of the functional choices around the Data Analytics, - Ensuring the operational management of data gathering projects(activities / tasks, resources & planning)

- Customizing Dashboards through Power BI & Google Data Studio - Figma, prototyping, user testing, UX/UI. - Scrum mastering role within the Analytics Team - Participating in technical analysis, testings &,development - Analysing User Behaviour accross diverse points of sales - Prioritizing the product backlog using tools such as Jira to give visibility to development team on upcoming projects - Defining priorities and conditions for success of the project within an Agile process, - Achieving the objectives of the project in terms of customer satisfaction, by respecting the budget and deadlines, - Organizing the project team, Scrum Mastering - Preparing the reports in order to help General Management decisions

Tasks: • Measuring and analyzing web and mobile data on AT INTERNET and ADOBE ANALYTICS • Supporting the digital teams, writting analytics roadmap to ensure cross-functional alignment on strategic business initiatives. • Improvement of tagging plans ( dataLayer) to ensure the implementation of a new TMS (TEALIUM) • creation of natives and externals dashboards in order to monitor digital activities accross all applications. • development of studies/analytics audit capable of measuring performance ; • data analysis (on audience, acquisition, behavior, conversion, etc.) and provision of actionable insights and recommendations to improve business, website, and/or marketing program performance ; • tracking various nature of marketing campaigns (mainly email & Display)

• Participated in designing a visual system that will enabled rapid dashboard undurstanding • Worked closely with product owners to shape and deliver value to customers accross 20 countries: • Optimizied conversion rates through A/B & Multivariate testing using CONTENT SQUARE • leading the user experience (UX) and user interface (UI) design of our various digital assets. • Adhering to style standards, develop UI mock-ups and prototypes that clearly illustrate how features function, were to be presented, and how users would interact with them • Identified and troubleshoot UX problems (e.g. responsiveness, navigation, accessibility) • Customisation of Datastudio dashboards

- Handling the migration between AT internet and Google Analytics - Creating, sharing and automating custom dashbords on Google analytics and Google Adwords - Driving data strategy and attribution modelling across multiple websites, apps and marketing channels - Supporting the operational team in Paris with tracking guidelines - Data analysis and reporting on customer behaviours spotting cross-channel and cross-device trends through Google Data Studio - Implementing Google Analytics throughGoogle Tag Manager - AB and Multivariate testing on Google Optimize - Monitoring campaigns development and optimization in order to increase business performance - Sharing and presenting learning outcomes in Accor France team and internationally

Providing insight into multiple websites performance (Page views, conversions, bounce rates, etc.) Campaign analysis with a focus on SEA, SEO, RTB and social media trough Adobe Analytics and Eulerian. Gave recommendations for customer shopping behaviour improvement(UX analytics) Supported the social media team with innovative ideas and digital actions (SEO, emailing campaign…) Leading actions to improve overall campaign performance Implementing Tag Management Systems, testing, debugging, Worked on cross-team marketing teams for multivariate testing and reporting purposes ( Adobe Experience Manager) implementing the Data Layer