Hortensia Tejero Saez

I’m a freelance digital marketing and digital transformation strategist, helping businesses build a strong, scalable, and future-ready online presence through data-driven strategy and impactful digital experiences. I work at the intersection of marketing, technology, and innovation, designing tailored strategies that not only drive performance but also optimize processes and enhance customer engagement through digital initiatives. From strategic planning to full execution, I help organizations evolve their digital ecosystems by integrating advanced marketing and strategic solutions aligned with their business objectives. 🔹 What I do: • Digital strategy & omnichannel campaign planning • Paid advertising & performance marketing (Meta Ads, Google Ads, etc.) • Social media strategy, content & community management • Funnel optimization & advanced audience targeting • Chatbot & conversational AI implementation for automation, support, and lead generation • Marketing automation & customer journey optimization • Performance tracking, analytics & actionable reporting With a focus on performance and innovation, I create tailored online marketing plans that align with your goals — from strategic planning to full execution. Tools & Technology: Cognigy AI, Jira, Google 365, Microsoft Team, Google Ads, Google Analytics, Meta, Freshworks, and more.

In response to evolving customer needs, a comprehensive digital strategy was formulated during my tenure as a Product Owner, necessitating a cultural and organizational shift. Leading multidisciplinary teams, I played a pivotal role in executing this strategy, resulting in improved customer services globally. Key Achievements: - Spearheaded the implementation of new digital communication channels and online services, transforming the customer experience and facilitating seamless claims processing. - Escalated the digital strategy internationally, ensuring its effectiveness in addressing the unique challenges faced by customers worldwide. Product Owner Role: As a Product Owner, I refined my communication and technical skills while overseeing the design and implementation of ChatBots. I utilized Agile, Lean Canvas, and Design Thinking methodologies, fostering innovation and ensuring the successful integration of digital solutions into our customer service framework. Cross-functional Project Contributions: - Led the design, development, and execution of international Search Engine Advertising (SEA) campaigns. - Conducted Google AdWords training sessions for the team, enhancing digital marketing capabilities. - Implemented Power BI as a robust analysis tool within the organization, optimizing data-driven decision-making. - Orchestrated the implementation of a LiveChat solution, followed by comprehensive data analysis for continuous improvement. Tools & Technology: Cognigy AI, Power BI, Jira, Google 365, Microsoft Team, SQL, and more. This experience honed my ability to drive successful digital transformations, blending technical expertise with effective team collaboration.

In my capacity as a digital communication specialist focusing on social networks, I spearheaded the implementation of impactful campaigns by conducting extensive market analyses, SEO evaluations, and in-depth keyword research. As an SEA Manager, I navigated the dual responsibilities of continual communication with diverse clients and the development and execution of creative digital campaigns. My role involved aligning strategies with clients to ensure a seamless blend of their goals with our digital initiatives. Clients: Primarily B2C, spanning both national (Germany) and international markets. Utilized Tools: Proficiently employed a suite of platforms including Facebook, Google Ads, Instagram, and Twitter. This experience equipped me with a nuanced understanding of digital communication dynamics, enabling me to forge successful campaigns that resonated with diverse audiences across national and international landscapes.

In my role as an Inbound Marketer, I seized the opportunity to collaborate with my dynamic team, engaging with diverse companies spanning various sectors. Our primary objective was to conceive and execute innovative digital campaigns aligned with the unique needs of our clients. We initiated this process by conducting thorough market research, gathering valuable insights to better understand the nuances of our potential customers. With a comprehensive analysis of the gathered information, we collaboratively devised and implemented cutting-edge digital marketing campaigns in close partnership with our clients. The success of our endeavors hinged on our ability to actively listen to our clients, crafting non-invasive digital campaigns that not only resonated with them but also strategically reached potential customers. Clients: B2B, both nationally (Germany) and internationally. Utilized Tools: Proficiently utilized Google Analytics, Google Ads, and HubSpotAs. This experience empowered me to contribute significantly to the success of our clients by creating impactful, customer-centric digital marketing strategies.

Being part of the BBVA German Equity Sales team was an opportunity to learn from one of the most dynamic roles in the financial sector. Together with my team we provided trading services, hedging strategies and industry-leading insights. At the same time, we were the link between the bank and investors. My role as an assistant also entailed relationship management and allowed me to develop my communication skills - by reaching potential customers -, to learn and to monitor financial activity with one of the best teams in the country, as well as to improve my selling skills

Adapting to dynamic market changes is a hallmark of professionalism, demanding a continual commitment to learning. The introduction of novel tools, apprehension of the unknown, or divergence in business objectives within the same organization can instigate resistance to change. In my freelance capacity, I dedicated myself to coaching employees, providing tailored training sessions to facilitate talent and business growth. Whether working with hospital staff or high school teachers, my goal was to empower them to embrace innovative work methodologies. The outcome of these training sessions was transformative—participants not only welcomed change but also actively contributed to business evolution and expansion by sharing their unique perspectives. Training Approach: In my coaching role, I adopted a dynamic approach. Recognizing the uniqueness of each team and individual, I prioritized active listening to understand their needs, desires, and concerns, while inspiring them to embrace openness. The training sessions were characterized by a blend of theoretical knowledge and interactive, creative elements. Each session was designed to be relaxed, flexible, and engaging, fostering collaboration among participants to share insights and experiences. This approach not only enhanced their understanding of theoretical concepts but also facilitated practical application through dynamic and collaborative activities.

As a marketing and communication assistant I was part of the online communication team. Among others, we launched our first online campaigns with Google Ads as well as various e-mailing campaigns both national- (France) and internationally. My tasks also included the preparation of trade shows and events, as well as institutional communication with both public entities and other universities. This role allowed me to improve my communication and sales skills in various environments and with different stakeholders.

The population census survey is the act of collecting the information allowing the census to fulfil the missions required by the law. In Spain this survey takes place every 10 years. As Project Manager my main goal was to apply skills, processes, methodologies, knowledge and experiences to achieve specific goals following the agreed criteria. Together with my teams we conducted the population census efficiently and following the current regulations. Without forgetting my role as coordinator of the process, I also did field work to support my team and help them when necessary. Being such a young project manager helped me to gain confidence in myself as a team manager, to improve my ability to transmit knowledge and to gain skills as a team coach in difficult situations. On the other hand, working for the public sector was an opportunity to learn more about other methodologies and ways of working.

During my first professional experience I was part of the marketing team at BOC Group headquarters in Vienna. This experience was an opportunity to learn different communication strategies: events, e-mailing, corporate communication, B2B communication... I was also able to conduct small consulting tasks and participate in the organization of workshops and trainings. Thanks to this experience and the marketing team, I confirmed my passion for communication and marketing, as well as my interest in having a career open to different sectors and cultures.