Houssine Belrhiti

* Delivered key product and packaging innovations. Revenue in excess of 10% of total business. * Delivered more than 1% ($MM’s) value engineering yearly productivity * Launched new beverage product categories and reduced sugar carbonated soft drinks to address sugar tax and new regulatory challenges in Middle East and India regions * Implemented Innovation governance process across functions to improve innovation cost and speed to market. Reduced Innovation costs by more than 20% while improving innovation margin.

* Lead the development and roll out of the Innovation governance process in AMENA sector and played a key role in globalizing and expending the process across Pepsi Co. Process enabled fewer, bigger and better innovation launches across categories and regions * Developed and implemented R&D objective setting and performance tracking process in AMENA. Improved R&D team productivity, budget allocation, overall innovation revenue and value engineering savings performance

* Lead all packaging development and commercialization generating Innovation revenue in excess of 5% and more than 10MM$ yearly productivity across AMENA markets * Developed and qualified new packaging suppliers to drive improved quality and costs. * Lead the plastic bottles light weighting agenda to meet Pepsi Co.’s environmental sustainability targets while considerably reducing packaging costs

* Standardized coolers, fountain and vending equipment specifications across MENA region and lead price negotiations with suppliers. Delivered more than 20% cost reduction on yearly multi million dollar investment. * Implemented market equipment asset tracking tool and process and reduced losses by more than 50% * Trained hundreds of quick service restaurant staff on fountain equipment product quality and implemented preventive maintenance to improve product quality from 50% to 95%

* Lead the Algeria plant design, building, and start up. Defined equipment needs, negotiated prices with suppliers and lead the project from initial business scope to launch * Designed plant organization, hired and trained teams on Pepsi Co. methods, and provided on site day to day support until operation was streamlined * Built a Sales and Marketing organization to meet growing business need. Launched first consumer promotion in Algeria delivering >30% incremental sales * Moved from 25% outlet reach to 60% through aggressive cooler penetration and direct distribution capacity increase