Hubert MUNYAZIKWIYE

Sportsmarketing.fr is among France's top sports marketing websites, providing every day the best of advertising and creativity in the sports industry http://www.sportsmarketing.fr

Intervenant dans le Master Marketing & Gestion du Sport auprès des étudiants en Master dans le cadre du module Web-marketing & e-commerce

STRATEGY AND EXECUTION OF PUMA FRANCE DIGITAL COMMUNICATIONS PLAN & STRATEGY : Conceive and implement PUMA France’s strategy on social media, mainly owned channels (instagram account : @pumafrance) Manage content creation and production in relationship with the Brand Team and the teams in charge of influencers Set up paid social and digital media campaigns and ensure follow-up as well as reporting for internal purpose Conceive publishing strategy of PUMA France on LinkedIn In liaison with Brand and Key Account teams, conceive and execute digital and social media campaigns and implement those plans and strategies with key partner clients (sport/sportstyle) as well as pure players Responsible and accountable for the brand’s publishing strategy in digital RECOMMENDATION / FOLLOW-UP/ ANALYSIS OF MEDIA PLANS In relationship with the brand managers and the media agency : write briefs, approve media recommendations (mobile, outdoor, print & paid social), implement those recommendations and adjust them based on performances. Ensure the technical implementations and follow-up of the media plan by providing URLs, imagery, copy, etc. Budget monitoring, optimization and analysis of media plans’ performances REPORTING & KPIS Contribute to the measurement, analysis and reporting of return on campaign investments: 1. Visibility/reach/share of voice 2. Web traffic, drive to store, conversion; e-shop 3. Consumer engagement 4. ROI 5. Units Sold Alongside brand managers and Key Account teams, consolidate this data by relying on existing score cards and future tools (eg. : Havas Brand Tracker, Google Analytics, Google Search Console). Consolidate, share this data and draw lessons and best practices. COORDINATION & ACCELERATION DE PUMA.COM

Develop and sustain the brand (Plus Que PRO)'s presence on social media platforms in order to attract and retain customers and prospects and to drive visibility and traffic while maintaining an overall positive brand reputation. Also in charge of Le Confidentiel (the brand's own restaurant)'s activities on social media : editorial planning / content creation / ePR partnerships with local influent medias to promote the brand new "afterwork" offer and the partnership with Uber Eats.

• Drafted the brand’s digital strategy across all devices related to the activation of the UEFA EURO 2016 partnership • Ensured the event’s strategy was aligned with the overall company’s digital practices • Identified technical suppliers internally and externally to produce the various projects • Contributed to the conception and production of the real-time content marketing strategy alongside W(estern) E(urope) B(usiness) U(nit) resources • Acted as an internal consultant for the French team as part of its dedicated digital activation of the partnership

In charge of elaborating social media and e-PR strategies for the agency's clients and prospects. Clients : Perrier, AXE, SFR, Durex Arabia, 1664, Tipp-Ex => Launched various and successful campaigns across the world : - Tipp-Ex 2/The Hunter & Bear's 2012 Birthday Party : most viral video in France and the UK on its launch day ; 2 Bronze Cyber Lions in Cannes 2012 - Durex/SOS Condoms : 1st ever condom delivery service in Dubaï - MTV/Gif Me More Party : the first multi-POV digital experience featuring Californian hip-hop act, Death Grips - Durex/Power of Imagination (viral videos in the Middle East): 3.5m views with a 25% CTR - AXE/Anarchy Impact (web film) : 3m views on YouTube - AXE/Apollo : ePR & social media launch in France Managing a team of 7 community managers In charge of the agency's PR