
Hugo Kestali
Product designer
Salaire / Taux journalier
Bordeaux, France
Mobilité : Paris
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
Hello 👋 With 4+ years of experience, I design mobile apps from 0-1 for startups and at scale for large organizations. I have experience across social, medical, and travel industries. 📮 [email protected] 🌐 hugodesigner.framer.website
Expérience de travail
Product Designer
Heloa
juin 2025 - nov. 2025
6 mois
À distance
• Led the full redesign of Heloa’s digital health record as part of the company’s premium B2C strategy, improving clarity and usability for parents managing their family health • Collaborated with Product and Tech teams to optimize the purchase funnel, contributing to a +9% increase in conversion rate from dashboard to payment confirmation.
Product Designer
La Trace 🧭Freelance
mai 2024 - mai 2025
1 an 1 mois
À distance
• Designed the new B2C mobile app for La Trace, an eco-friendly cycling travel startup, to simplify trip booking and discovery. • Built a complete design system improving design-to-dev handoff and interface consistency across platforms. • Established user testing routines (interviews, usability tests) that strengthened the research culture and sped up design iterations.
Product Designer
Tricky
mai 2022 - mai 2024
2 ans 1 mois
Bordeaux, France
• Designed and developed digital serious games for healthcare professionals, focused on clinical decision-making and scenario-based training. • Created the brand identity and design system used across multiple game • Delivered several successful projects for hospitals and healthcare institutions in collaboration with multidisciplinary teams.
Illustrateur
RATPgroup
mars 2021 - mai 2021
3 mois
Paris, France
• Illustrator at the RATP • My mission was to showcase the company's people and infrastructure through stylized illustrations.
Formation
TheDesignCrew
Advanced Product Discovery, Product Design
2025 - 2025
2 mois
Batch 6 - Frame and carry out your Product Discovery - Identify and prioritize the right problems to solve - Monitor and iterate on post-release performance - Systematize and scale your Product Discovery
IMMACONCEPT - Bordeaux
Bachelor's Degree in 360° Design, Multimedia Computer Graphics Track, Graphic Design
2020 - 2023
3 ans 1 mois
Résultat : Bachelor
Training in visual design and digital communication: - Context analysis and development of creative directions - Production of print and web media (Photoshop, Illustrator, InDesign)
ESMI
Graphic Arts, Graphic Arts
2019 - 2020
11 mois
Résultat : Preparatory Year
EF Language Abroad
EF SET
2018 - 2018
5 mois
Portfolio

How we created a mobile app to boost growth
