Hugo Kestali

Product designer

Salaire / Taux journalier

Bordeaux, France

Mobilité : Paris

Freelance, ouvert au CDI

À distance uniquement

Expertises

Design SystemFigmaUI Product DesignUX Product DesignProduct ManagementDesign ThinkingDirection artistiqueAdobe IllustratorFramerJiraDesign web3D DesignAdobe LightroomAdobe PhotoshopNotionAsanaAdobe InDesignBlenderUser ResearchIdentité Visuelle

Langues

Français (Maternelle)Anglais

À propos

Introduction

Hello 👋 With 4+ years of experience, I design mobile apps from 0-1 for startups and at scale for large organizations. I have experience across social, medical, and travel industries. 📮 [email protected] 🌐 hugodesigner.framer.website

Liens

Expérience de travail

Product Designer

Heloa

juin 2025 - nov. 2025

6 mois

À distance

• Led the full redesign of Heloa’s digital health record as part of the company’s premium B2C strategy, improving clarity and usability for parents managing their family health • Collaborated with Product and Tech teams to optimize the purchase funnel, contributing to a +9% increase in conversion rate from dashboard to payment confirmation.

Product Designer

La Trace 🧭Freelance

mai 2024 - mai 2025

1 an 1 mois

À distance

• Designed the new B2C mobile app for La Trace, an eco-friendly cycling travel startup, to simplify trip booking and discovery. • Built a complete design system improving design-to-dev handoff and interface consistency across platforms. • Established user testing routines (interviews, usability tests) that strengthened the research culture and sped up design iterations.

Product Designer

Tricky

mai 2022 - mai 2024

2 ans 1 mois

Bordeaux, France

• Designed and developed digital serious games for healthcare professionals, focused on clinical decision-making and scenario-based training. • Created the brand identity and design system used across multiple game • Delivered several successful projects for hospitals and healthcare institutions in collaboration with multidisciplinary teams.

Illustrateur

RATPgroup

mars 2021 - mai 2021

3 mois

Paris, France

• Illustrator at the RATP • My mission was to showcase the company's people and infrastructure through stylized illustrations.


Formation

TheDesignCrew

Advanced Product Discovery, Product Design

2025 - 2025

2 mois

Batch 6 - Frame and carry out your Product Discovery - Identify and prioritize the right problems to solve - Monitor and iterate on post-release performance - Systematize and scale your Product Discovery

IMMACONCEPT - Bordeaux

Bachelor's Degree in 360° Design, Multimedia Computer Graphics Track, Graphic Design

2020 - 2023

3 ans 1 mois

Résultat : Bachelor

Training in visual design and digital communication: - Context analysis and development of creative directions - Production of print and web media (Photoshop, Illustrator, InDesign)

ESMI

Graphic Arts, Graphic Arts

2019 - 2020

11 mois

Résultat : Preparatory Year

EF Language Abroad

EF SET

2018 - 2018

5 mois

Portfolio

How we created a mobile app to boost growth

How we increased premium conversion from 0.25% to over 9%

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