Hugo Laloux
GTM Strategy & Revenue Operations
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
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À propos
Introduction
RevOps & GTM expert with 8+ years of experience scaling sales operations and driving revenue growth for SaaS companies. Proven track record of building high-performing teams, implementing data-driven sales processes, and optimizing tech stacks across HubSpot, Salesforce, and automation tools. I help companies identify growth levers, fix leaky funnels, and build scalable sales engines that deliver predictable revenue.
Expérience de travail
GTM Consultant
Freelance :: Self Employed
mars 2025 - Présent
1 an 8 mois
Blueprint RevOps (3 weeks) ➜ Identify growth levers and lay solid foundations • Full audit of Sales, Marketing, and CS processes • Tech stack review (HubSpot, Salesforce, Pipedrive, Clay, Make, Looker, Zapier) and data quality assessment • Funnel mapping using the Bowtie Framework to spot leaks • Action plan with prioritized quick wins and long-term projects Engine Co-Pilot (8 weeks) ➜ Implement and scale processes to boost revenue. • Build automated outbound workflows (Clay, Make, Apollo, Lemlist, Salesloft) • Deploy lead and opportunity scoring (HubSpot, Salesforce) to focus Sales efforts where it matters • Develop actionable playbooks: Outbound, Expansion, Partnerships • Coach Sales, CS, and Marketing teams to drive adoption • Build dashboards with real-time KPIs (Looker, HubSpot, Salesforce) for day-to-day performance tracking
Malt
juin 2022 - mars 2025
2 ans 10 mois
Head of Sales & Operations SMB, France
juin 2022 - mars 2025
2 ans 10 mois
· Scaled a high-performing sales team from initial to 10 Account Executives. Designed hiring, onboarding, enablement, drive performance and predictability. · Shifted the sales motion from transactional to strategic, focusing on consultative selling and longer-term engagements. Prioritized high-value use cases and C-level relationships to boost deal size and retention. · Redefined ICP and market segmentation using customer data and win/loss analysis to target the most conversion-prone verticals and increase sales efficiency. · Ran growth experiments across outbound messaging, channel mix, and sales plays. Leveraged data insights to optimize conversion rates throughout the funnel. · Collaborated with RevOps to improve CRM processes, build actionable dashboards, and streamline workflows, reducing CAC and increasing forecasting accuracy. · Launched co-marketing initiatives with strategic partners, including events focused on no-code and automation adoption in mid-market and enterprise segments. Also coordinated startup ecosystem events to drive awareness and qualified pipeline. · Led cross-functional GTM alignment, working closely with Product, Marketing, and Ops to sharpen product-market fit, improve lead quality, and scale sales enablement. Key improvements : - YoY revenue growth - ARR - Lead generation from prospecting - Sales velocity within priority verticals - Average deal size - Conversion rate - Contribution margin - Onboarding process reducing AE ramp-up
Team Lead SMB, France
juin 2022 - juil. 2023
1 an 2 mois
Skills: Sales Leadership · Lead Qualification · Sales Pipeline Management · Salesforce
Enterprise Account Executive
Schoolab
janv. 2020 - juil. 2022
2 ans 7 mois
⸱ Schoolab is GTM accelerator specializing in launching new solutions and services for blue-chip companies, either through ventures with startups or incubating internal projects. (Notably supported Schneider Electric and Verkor in launching a battery recycling initiative in Europe, See article below). ⸱ Led the commercial expansion within the energy sector, managing 2 BDRs to drive pipeline growth with key enterprise accounts (Engie, Enedis, Schneider Electric, TotalEnergies). Developed targeted outbound strategies and account plans to maximize deal value. ⸱ Closed the largest deal in firm history, securing a multi-year contract through consultative selling, ROI-driven proposals, and direct engagement with C-level decision-makers. Key Achievements : 110% of annual sales targets (FY 2021) / Launched a new GTM playbook, “Do Thank,” driving new opportunities by increasing pipeline generation by 40% YoY
Partnerships Manager
BeMyApp
janv. 2018 - déc. 2019
2 ans
· Led end-to-end partnership strategy with major technology brands to deliver global hackathons, virtual events, and developer programs. · Negotiated revenue-driving deals and coordinated cross-functional teams (marketing, product, sales) to ensure seamless go-to-market execution. · Co-led the expansion into the Middle East, securing enterprise clients in France and U.A.E.
Account Executive
Ter Chemicals Distribution Group
juin 2016 - déc. 2017
1 an 7 mois
· Developed and executed outbound sales strategies for French and international clients, managing a €1.2M pipeline through prospecting, cold outreach, and closing deals with procurement leaders. · Led account mapping, pipeline management, and multi-channel prospecting, ensuring a steady flow of qualified opportunities. · Five-time monthly top performer across all European subsidiaries
Formation
Le Wagon
Growth Marketing
2025 - 2025
4 mois
ESSEC Executive Education
Post-Master Certificate
2020 - 2020
1 mois
ESCE International Business School
Master’s degree
2011 - 2016
5 ans 1 mois
Licences et certifications
Hubspot Revenue Operation
Délivré le : févr. 2025
HubSpot Sales Software
Délivré le : févr. 2025