Hugo Mourlevat

Chief Design Officer

Salary / Daily rate

Lyon, France

Freelance

Remote only

Skills

AINo-code AutomationsDesign System

Languages

English

About me

Intro

Chief Design Officer with 10+ years of expertise in global UX strategy and design operations, leading a 40+ person international design team across Michelin's digital ecosystem. Transformed user experiences across 500+ digital projects while managing €3M in design budgets. Offering strategic vision combined with operational excellence in digital transformation, from product design to AI integration, for creating experiences that generate measurable business value.

Links

Work experience

(AI) Product Builder 👨🏾‍💻

MRVTFreelance

Nov 2014 - Present

12 years

Région de Lyon, France · Remote

With a decade of experience, I help companies and marketing agencies create aesthetic and effective user experiences, resulting in innovative digital products that maximise customer engagement and drive business performance. ✦ ᴇxᴘᴇʀᴛɪꜱᴇꜱ & ᴏꜰꜰʀᴇꜱ ✨ Unleash the power of generative AI to transform your business Transform your marketing campaigns with AI. Automate your processes to increase conversions and refine your prospecting with predictive analytics. Give your customers personalised experiences that engage and build loyalty. ☄️Boost your productivity with process automation Unlock the potential of your business with advanced no-code solutions. Simplify operations, anticipate customer needs and maximise productivity. Turn every interaction into an innovation driver. 💎 Improve engagement with human-centred design Create intuitive and elegant interfaces through in-depth research, persona creation and ingenious prototyping. Increase user engagement and satisfaction with designs that attract and retain customers. 🌐 Make an impact online with personalised experiences Launch your online presence with a modern, responsive and high-performing website. Whether for showcase or e-commerce, choose from a CMS or static solution and attract more visitors with optimised designs. 🛡️ Protect your site from cyber threats with proactive maintenance Keep your site performing at its best. Reduce interruptions, increase security and provide a flawless user experience with proactive and reactive maintenance.

Michelin

Apr 2016 - Present

10 years 7 months

On-site

Chief Design Officer & Michelin Design System Leader

Oct 2024 - Present

2 years 1 month

On-site

✦ Michelin Group Digital Experience Department • Design & Content As Chief Design Officer on Michelin's Digital Experience leadership team, I lead an international team of over 40 design and content experts, orchestrating the future of the group's digital experiences on a global scale. Our mission is to shape interactions that are coherent, memorable and deeply aligned with the brand's values across the entire Michelin digital ecosystem. My leadership is structured around six interconnected strategic pillars: - UX & Product Design Strategy - Design System(s) - Content Repositories - Creative Studio - UX Staffing & OPS Design - UX Acculturation

Head of Design & Design OPS

Jan 2019 - Oct 2024

5 years 10 months

On-site

✦ Michelin Group Global Digital Activities - Consumer Experience Factory (CX) As Head of Design within the CX Digital Factory, I have guided and transformed the user experience across more than 500 digital projects, laying the groundwork for a strategic content overhaul. ✧ Responsibilities: - Management of a talented team of 16 designers split between Lyon and Pune, fostering a collaborative and innovative work environment, while co-leading a broader community of over 75 designers worldwide. - Administration of an annual budget of €1M and optimization of an external design budget of €2M, ensuring optimal resource utilization. - Implementation of a multi-brand Design System, which has become the cornerstone of all digital interfaces produced by the Digital Factory, including a dedicated team of 7 people (designers + developers). - Introduction of innovative tools and principles, exploring emerging trends such as generative AI, conversational design, and motion design. - Oversight of the visual identity across our entire digital portfolio (websites, portals, applications), ensuring visual coherence and high-quality user experience. ✧ Sᴋɪʟʟs ᴀɴᴅ ᴇxᴘᴇʀᴛɪsᴇ - 10+ years of experience in UX/design leadership: Deep expertise in product design, brand advocacy, and user research. - Strategic Vision: Demonstrated skills in management and team leadership, enhancing my capabilities in an international and distributed context. - Large-scale Project Management: Successful track record in steering major digital projects. - Performance: Inspiring high performance and innovation within diverse teams, fostering a culture of excellence. - Digital Marketing & Technology Expert: Integration into Michelin Group's expertise network, specializing in UX Strategy & Design Operations

Digital Transformer & Digital Project Manager

Apr 2016 - Jan 2019

2 years 10 months

On-site

✦ Michelin Group Global Digital Activities - Digital Transformation + Consumer Experience Factory (CX) As a digital transformation expert with multidisciplinary experience, I have led strategic projects for the Michelin Group. My role encompassed the complete overhaul of key corporate sites, including Michelin.com and a network of 33 Career sites, as well as the deployment of an innovative e-learning platform reaching over 16,000 employees. I also spearheaded the technical management and design of a high-impact newsletter, while serving as the IT point of reference for the implementation of advanced network solutions. As Lead Experience Design, I directed a team of three designers, overseeing the UX/UI of more than 200 B2C sites, thus demonstrating my ability to combine strategic vision with operational execution in large-scale digital projects.

Instructor / Referent: UX & Webdesign

CapevoFreelance

Sep 2023 - Oct 2024

1 year 2 months

Lyon, France

✦ Referent section UX / Webdesign Trainer and referent for a class of 18 students in the sports field. - Ergonomics audit - UX Design, UI Design - Graphic design, Motion design - Figma - Design System - No-code, Front-end fundamentals > https://capevo.fr/formations/webdesigner/

Writer ⌨️

Siècle DigitalFreelance

Jul 2014 - Oct 2016

2 years 4 months

Région de Lyon, France · Remote

Writing articles on digital news > Find my latest articles: https://siecledigital.fr/author/hugomrvt/ // Siècle Digital in a nutshell: Siècle Digital is an information site focused on digital, founded in 2013. It shares news as feature articles on many topics inherent in the digital world.

Co-Founder ⚡️

HOMADN

Oct 2014 - Mar 2016

1 year 6 months

France · Hybrid

HOM ADN is a start-up company with expertise in customer data that will enable companies to identify their customers, build a knowledge base of their customers and develop strong and long-lasting customer relationships while improving the image of the company and its services to its target audience. HOM ADN services thus enable companies to constantly take into account new market trends, customer profiles and their expectations in order to enhance quality and advice in real time and anticipate the needs of targets in a personalised way. The start-up thus provides Internet users with a dedicated platform on which they can answer questions every day, enabling us to know their expectations perfectly while earning them money for the rental of their personal data and offering them exclusive offers that really interest them. Discover HOM ADN via : > Website: https://homadn.com > Linkedin: https://www.linkedin.com/company/homadn > Facebook: https://www.facebook.com/homadn.data > Twitter: https://twitter.com/HOMADN

Head of Digital Communication ⭐️

LA CLÉ DES CHANTSFreelance

Nov 2014 - Aug 2015

10 months

Les Curtils, 01340 Montrevel-en-Bresse · Hybrid

Communication manager for one of the biggest nightclubs in France //Missions : ⊛ Communication & Marketing : - Graphic design - Partner Management - Development of digital solutions - Digital strategy management via social networks ⊛ Event : - Reflection on event concepts - Setting up events


Education

ISCOM

Digital transformation and strategy

2013 - 2017

4 years 1 month


Licenses & certifications

Airtable Builder Certification

Issued: Oct 2024

Certified by Airtable

UX-PM Level 2

Issued: Oct 2023

Certified by UXalliance

UX-PM Level 1

Issued: Aug 2023

Certified by UXalliance

Digital Transformation Facilitator Certificate

Issued: Jun 2018

Certified by ESCP Business School

Twitter — Flight School

Issued: Feb 2017

Certified by Twitter

Google — Google pour les pros : Fondamentaux du Marketing Digital

Issued: Feb 2017

Certified by Google

Google — Digital Active : Fondamentaux du Marketing Digital

Issued: Jan 2017

Certified by Google

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