Hugo Pinard

SEO Specialist | Technical SEO & Link Building

Salaire / Taux journalier

La Rochelle, France

Mobilité : 86000 Poitiers, La Rochell...

Freelance, ouvert au CDI

Peut venir sur site

Expertises

SEOIAGraphic DesignGoogle AdsData AnalysisMeta AdsBrandingWooCommerceCommunity managementDéveloppement FullstackCanvaAdobe PhotoshopAdobe IllustratorMailChimp

Langues

Français (Maternelle)Anglais (Maternelle)Espagnol

À propos

Introduction

SEO specialist and digital growth strategist with 5+ years driving results across France. Founded Ranknetic with a technical SEO framework delivering critical ranking insights in 48 hours, and built Synthetica (600+ users) using proprietary AI models. Expert in white/black-hat SEO, local domination strategies, and full-stack digital project management with proven ROI tracking and transparent client reporting.

Liens

Expérience de travail

Founder

Ranknetic

mars 2026 - Présent

8 mois

86000 Poitiers, France

– Built Ranknetic from scratch to fill a gap in the French SEO market — honest, results-driven SEO where clients choose their approach and understand exactly what they're getting. – Engineered a technical SEO audit framework that identifies critical ranking blockers in under 48 hours — crawl efficiency, Core Web Vitals, indexation issues, structured data gaps, and mobile usability failures. Clear analysis, actionable recommendations, no jargon. – Developed a dual-track link-building system: white hat editorial placements on DR50+ sites for sustainable authority, and aggressive black hat tactics (PBNs, parasite SEO, link schemes) for clients who need fast rankings and accept the risks. – Implemented a local SEO domination strategy for Poitiers, La Rochelle, and the Nouvelle-Aquitaine region — leveraging geo-targeted content, Google Business Profile optimization, and regional link ecosystems to capture high-intent local traffic before competitors even wake up. – Created a full-transparency methodology — clients get clear, straightforward analysis of what's working, what's not, and what needs to change. Real organic traffic growth, keyword rankings, and ROI tracking without hiding behind vanity metrics. – Scaled Ranknetic to serve clients across France, from e-commerce brands to SaaS startups to professional services — all sharing one thing: they needed results, not promises. – A project where SEO strategy, technical execution, and business growth intersect — proving that transparency, expertise, and client choice beat cookie-cutter agencies every time.

Founder

Synthetica

août 2025 - Présent

1 an 3 mois

69340 Francheville, France

– Designed and developed the entire platform from scratch, from concept to deployment, building a fully functional SaaS capable of delivering high-quality, human-sounding text in multiple languages. – Created a streamlined humanization system where users simply input their text, select a predefined style (Marketing, Literary, Academic, Professional, and more), and receive naturally rewritten content that reads as authentically human. – Built a multi-iteration rewriting engine, producing up to 10 optimized versions of a text, combined with an integrated detector to evaluate every variation instantly. – Engineered our own proprietary AI model, specifically trained to bypass mainstream AI detectors like ZeroGPT with high consistency — using advanced humanization techniques including subtle text modulation, controlled imperfections, emotional cues, and linguistically adaptive rewriting. – Ensured full data confidentiality and user privacy, running the system on our custom-trained models so user text is never stored, logged, or centralized. – Grew Synthetica to 600+ members worldwide, with adoption increasing organically as users began sharing results and comparing outputs across multiple detection platforms. – A project where AI strategy, product development, and creative innovation come together to push the boundaries of what "human-sounding" really means — and to bring authenticity back to the new internet era.

Master 2 Marketing - Digital Project Manager

Urban Services Nantes

nov. 2023 - oct. 2024

1 an

Nantes, France

– Managed both white-hat and black-hat SEO, optimizing the website through blog content, keyword strategies, and advanced ranking techniques. – Handled Google SEA campaigns and Meta Ads (Facebook/Instagram), creating high-performing ads to drive targeted traffic and boost engagement. – Developed strategic partnerships, working with businesses and local governments to expand the service into new cities, including Paris, Angoulême, Nantes, Grenoble, Montreuil, and many more. – Contributed to scaling the platform, which reached 150K+ uses at my departure, with 15K+ listed restrooms across France, most featuring photos, reviews, and issue-reporting options for quick maintenance. – Helped increase brand visibility, with ICI Toilettes being featured on TF1, M6, France 5, France 3, Konbini, and many other media outlets. – A role where SEO, digital marketing, and strategic growth came together to scale a mission-driven project used nationwide!

Master 1 Marketing - Digital Project Manager

FAVOREAT DESIGN

sept. 2022 - juil. 2023

11 mois

Nantes, France

– Primarily managed the CheeseLoverShop account—a U.S.-based e-commerce platform specializing in cheese distribution, powered by the Savencia group. – My daily responsibilities included overseeing various renowned cheese brand accounts, such as Alouette, Saint André, Esquirrou, Supreme, and Chavrie. – Collaborated with photographers to produce high-quality product images and maintained relationships with prominent influencers to promote our brands. – Regularly worked on the e-commerce site, handling product management and SEO optimization. – Developed a comprehensive media planning strategy, ensuring consistent and engaging content across all brand accounts. – Created and managed targeted newsletters via Mailchimp, optimizing customer communication and retention. – Beyond CheeseLoverShop, I contributed to other client projects, applying my expertise in digital strategy, content creation, and brand activation.

Digital Project Manager

Webinea

sept. 2021 - avr. 2022

8 mois

86000 Poitiers, France

– Played a key role in shaping the agency's services and delivering impactful results for our clients. – Designed brand identities and graphic charters for various clients, ensuring strong visual consistency. – Managed social media accounts for businesses across different industries, including IndieUp (a music company) and Arco (a luxury fashion manufacturing company). – Developed Webinea's website and built client websites, including a medical e-commerce platform using WooCommerce. – Contributed to the communication strategy of the agency's director, supporting his multiple business ventures and training programs. – Ran Meta Ads (Facebook & Instagram) campaigns to drive engagement and conversions for our clients. – Executed black-hat growth strategies using Jarvee, leveraging automation for client acquisition and social media expansion. – Helped set up and manage webinars to attract and convert leads for the businesses we supported. – A fast-paced and innovative environment where I honed my digital marketing, design, and growth hacking skills, working across diverse industries to craft tailored strategies and impactful campaigns.

Digital Project Manager

Webinea

avr. 2021 - août 2021

5 mois

86000 Poitiers, France

Digital Project Manager

La Bille Bleue

août 2020 - sept. 2020

2 mois

Nantes, France

– Launched and managed social media accounts on Instagram & Twitter, building brand awareness. – Developed digital strategies for Instagram, Twitter, and LinkedIn, including news updates on sustainability & animal welfare, a mini-series, blog promotions, interactive quizzes, and daily stories. – Oversaw sponsored posts on Facebook & Instagram to maximize reach and engagement. – Created diverse graphic content using Photoshop, Illustrator, Premiere, and Canva. – Designed a web boutique prototype on Adobe XD to enhance the online shopping experience. – Created and managed newsletters via Mailchimp, to engage and retain customers. – At La Bille Bleue, I combined content creation, digital marketing, and ethical branding to strengthen the startup's mission and visibility in the sustainable food sector.

IT Technician

Les Ateliers du Bocage

avr. 2018 - mai 2018

2 mois

86000 Poitiers, France

– Provided customer support with IT-related issues, offering advice and troubleshooting solutions. – Performed repairs on phones and computers, ensuring that devices were restored to full functionality. – Assisted in sales, helping customers find the right products for their needs. – Occasionally, I would visit clients on-site to address and resolve their technical issues directly. – This experience allowed me to develop my technical skills, gain hands-on experience in IT support, and learn how to effectively communicate with customers.

Electrical Intern

BOUTINEAU ENR

nov. 2017 - déc. 2017

2 mois

86000 Poitiers, France

– Conducted site visits to assess and diagnose electrical issues for both individual clients and businesses. – Assisted in electrical repairs, troubleshooting and ensuring all work was up to code and safely completed. – Helped with the installation of electrical systems in both new constructions and renovation projects. – This experience gave me practical exposure to the electrical trade, enhancing my problem-solving skills and understanding of electrical systems in real-world settings.

Electrical Intern

BRUNET - L'offre multitechnique de proximité

janv. 2016 - févr. 2016

2 mois

86000 Poitiers, France

– Focused primarily on B2B projects, providing electrical solutions for large enterprises. – Conducted site visits to assess and diagnose electrical issues at businesses and commercial properties. – Assisted in the repair and maintenance of electrical systems, ensuring minimal downtime for professional clients. – Worked on both routine and emergency electrical fixes, gaining experience with large-scale electrical systems and industrial environments. – This internship provided me with invaluable experience in industrial electrical work, allowing me to develop a deeper understanding of B2B operations and the specific challenges in commercial and large-scale electrical maintenance.

Discovery IT Internship

MAX-E INFORMATIQUE

févr. 2015 - févr. 2015

1 mois

86000 Poitiers, France

– Assisted with phone repairs, learning the basics of troubleshooting and restoring functionality to various devices. – Conducted diagnostics and repairs on computers, addressing issues ranging from hardware failures to software glitches. – Supported the daily operations of the store, helping customers and gaining experience in a fast-paced, tech-driven environment. – This internship gave me a solid foundation in IT support and repairs, sparking my interest in pursuing a career in the technology field.


Formation

ECV Digital

Master, Marketing

2022 - 2024

2 ans 5 mois

ECV Digital

Bachelor's degree, Chef de projet digital

2019 - 2023

4 ans 1 mois

Lycée Saint-Jacques de Compostelle

Baccalauréat, Bac Technologique STMG - Spécialité Systèmes d'information de gestion

2017 - 2019

2 ans 1 mois

Lycée Louis Armand

Baccalauréat professionnel ELEEC, Électricien

2015 - 2017

2 ans 1 mois


Licences et certifications

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