Hugues de Galard
Senior Sales Lead | Foodtech Specialist
Salary / Daily rate
Barcelona, Spain
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Foodtech sales specialist with 6+ years building markets from 0 to 1000+ users across Europe and Middle East. Proven track record of 232% target achievement, launching operations in 3 countries, and leading international teams of 40+ reps. Expert in go-to-market strategy and scaling B2B platforms in competitive markets.
Work experience
Ida
Feb 2025 - Present
1 year 9 months
Barcelona, Spain
Iberia Market Lead
May 2025 - Present
1 year 6 months
Barcelona, Spain
Responsable déploiement
Feb 2025 - May 2025
4 months
Barcelona, Spain
Choco
Jan 2019 - Dec 2024
6 years
On-site
Regional Sales Manager UAE
May 2024 - Dec 2024
8 months
On-site
Spearheaded the launch of Choco's operations in the UAE, establishing the market from the ground up. Secured initial strategic partnerships that now serve as key drivers of growth in the region. Surpassed expectations with 232% Target Achievement in Q3 and 153% in Q4.
Sales Hub Lead
Jul 2023 - May 2024
11 months
On-site
Led an international team of 10 sales representatives across France, Belgium, Spain, and the UK, ensuring high performance and alignment with company goals. Oversaw the full talent lifecycle, including sourcing, recruiting, and onboarding, successfully hiring 28 top-performing sales professionals. Defined clear sales targets, structured competitive payout models, and implemented motivational strategies to drive team engagement and success. Designed and maintained comprehensive reporting and dashboards to track key performance metrics and optimize decision-making. Managed the sales funnel end-to-end, ensuring consistent pipeline development and achieving revenue growth across markets.
Sales Enablement Specialist
Jun 2022 - Jul 2023
1 year 2 months
On-site
Directed sales enablement initiatives for a team of 40+ sales representatives, enhancing productivity and performance. Led continuous optimization of CRM systems (Salesforce) to streamline workflows and improve data accuracy. Designed and launched a digital onboarding program using a Learning Management System (LMS), reducing onboarding time by 50%. Leveraged AI-driven pitch assessment tools to refine sales techniques and develop a comprehensive, best-in-class pitch repository.
Country Lead
Jan 2020 - Jul 2022
2 years 7 months
On-site
Successfully launched Choco's operations in Belgium, building the market from the ground up. Onboarded the first restaurants and suppliers onto the platform, going from 0 to +1000 weekly active users. Propelled Belgium to become the company’s most successful and high-performing market launch. Recruited, trained, and led a team of 8 Account Executives, transforming them into top performers setting new records across Choco.
City Lead
May 2019 - Dec 2019
8 months
On-site
Went from 0 to 200 weekly active customers. Successfully launched Choco's operations in Bordeaux, going from 0 to +200 weekly active users, managing a team of 4 reps.
Field Sales Executive
Jan 2019 - May 2019
5 months
On-site
From cold walking to closing, onboarding the first Choco restaurants into the platform.
Assistant Account Manager
Sopexa USA
May 2017 - Jan 2019
1 year 9 months
New York, NY, USA
Organized 10+ trade tastings for top French wine syndicates. Coordinated 2 in-store promotions and a high-profile trade show for the French Ministry of Agriculture. Managed a Facebook community, driving a 100% growth in followers and leading 5 influencer campaigns that generated over 3,000 user-generated posts. Oversaw customer relationship management by maintaining an up-to-date database, recruiting thousands of buyers for 50+ wine tastings, and executing weekly email campaigns.
Marketing and Communications Assistant
Collector Square
Jan 2016 - Jul 2016
7 months
Région de Paris, France
- Budget monitoring and reporting of online advertising on Facebook ads, Google ads, Criteo - Online boutique improvements: increased responsiveness on tablets and mobiles, customer acquisition funnel optimization - Community management and PR: Facebook fan page increase of 37% and Instagram followers increase of 25%
Marketing Assistant
VALRHONA
May 2015 - Aug 2015
4 months
New York, NY, USA
- Online boutique improvements: menu editing, content actualization - Implementation of a SEO strategy: editing of photo names and product descriptions using targeted keywords - Implementation of three flash sales generating a 100% increase in online boutique turnover
Receptionist and bartender
Les Castels
Jun 2014 - Aug 2014
3 months
72460 Sillé-le-Philippe, France
Receptionist and bartender for English and Dutch tourists.
Sales and events assistant
THE CHEESE CELLAR COMPANY LIMITED
Jan 2014 - May 2014
5 months
London, UK
Education
TBS Education
Master's degree
2016 - 2019
3 years 1 month
Audencia
Bachelor's degree
2013 - 2016
3 years 1 month
University of Memphis
Exchange semester
2014 - 2014
1 month