Huixin He

China's table & Machi Machi (Personal Project) -Designed the China's Table app to help users explore regional Chinese cuisine through restaurant recommendations, authentic recipes, and cultural insights -Designed a phone for Machi Machi, enabling clients to order and pick up items seamlessly. -Led UX research, identified key insights, and crafted personas. -Developed wireframes and prototypes, addressing waiting queue issue to enhance user experience. Umii Studio (Personal Project) -Designed e-commerce website, packaging, and social media assets, resulting in increased brand recognition and engagement. -Led brand identity creation, including logo design and color scheme development. Nanuku House (Personal Project) -Developed functional website optimized for desktop and mobile platforms. -Led UX research initiatives, crafted personas, and implemented effective design solutions based on user needs. Minimalust (Personal Project) -Designed an e-commerce website, ensuring cohesive brand representation and user experience. -Established typography, primary color, and style in alignment with brand concept.

Successfully expanded client base from 0 to 2000+, achieved sales growth, met client demands through effective problem-solving, and boosted turnover with precision-targeted advertising , maintained client relationships and enhanced customer satisfaction.

Skills: Social Media Marketing