Iana Peiu

As a Freelance Brand Designer I've been working with some exciting clients & startups. I am conceiving and producing a wide range of assets, supporting an existing design team or designing a new visual identity for a brand. Visual language research and ideation for multichannel campaigns, working hand in hand with various teams and collaborators in order to create stories that fit the business goals and are in line with the brand values. Some of my clients: Qlip.ai (Mozza), Spiko (Mozza), JobTeaser, Pianity, Qonto, Prélude, Inoui Studio

As the leader of the design team at Pianity, a pioneering NFT music marketplace, I delved into the captivating realm of crypto and blockchain. My involvement spanned various aspects, including the creation of a comprehensive brand identity from the ground up, as well as the establishment of essential team processes. Joining a small team of five, we embarked on an exhilarating journey of building everything from scratch, leveraging my design expertise to craft a visually appealing and cohesive brand presence and ensuring its coherency across all communication assets. Additionally, I oversaw the product design development process, ensuring that it aligned with the brand identity and met the needs of the target audience. I played a key role in recruiting new talent to the team, utilising my expertise in design to identify and hire top-performing candidates. Moreover, as most team members were new to the startup environment and remote work, I played a pivotal role in organising and streamlining our operations. Working closely with the CEO, I provided valuable input in the development of a robust Notion database, which served as the foundation for effective team collaboration. Through this collaborative effort, led by the CEO, I’ve learned more about Notion databases and dived deeper into team organisation within a startup setting. Drawing from my prior expertise in startups like AB Tasty, Virtuo, and Qonto, I contributed my knowledge to optimize our workflows and facilitate seamless communication among team members. This hands-on involvement in a nascent startup enabled me to navigate the ever-evolving crypto landscape while honing my skills in NFTs, brand identity, and team organisation.

Virtuo is on a mission to provide the best car hire experience that makes owning a car completely redundant, freeing you and our cities from the burden of car ownership. As a Brand designer at Virtuo I was in charge of developing and reflecting the brand’s personality in all the medias it communicates on. Thus, I conceived and produced a wide range of assets (subway campaigns, banners, social media posts and videos, motion animations for ads, etc.) for all of our 4 markets (France, Belgium, UK and Spain), making sure to provide a consistent approach in all usecases.

Adapting AB Tasty's visual and brand identity on digital and print mediums. Designing and producing communication campaigns serving the marketing strategy: e-books, use-cases, product features, social network promotion, landing pages and blog posts, etc. I've contributed to the development of the complete identity associated with the Conversion Summit, a B2B trade show, international event in the CRO eco-system.

I joined The Cool Republic as a Graphic designer to work in tandem with the Art Director on the development and application of a new identity to the various digital communication media of the e-commerce concept store (newsletters, homepage, social networks). I then contributed to a similar exercise by creating the identity of a new internal brand, Le Renard. The work of typography and iconography were at the heart and core.

Graphic design for different clients, re-branding, packaging and illustration.