Ignacio Marinas Monsalve

One Man Support's objective is to enlarge access to top consultants and interim managers for small companies, SMEs, private equity funds and even large companies that look for higher flexibility and lower price than what traditional players offer. One Man Support is a community network of top level independent consultants and interim managers available on a flexible daily basis for specific company needs, at an accessible price (daily rate divided by 2 to 3 compared to top consulting firms, and 20-30% lower than interim management cabinets). One Man Support offers 4 kinds of profiles: - Strategy & Organization consultants, - Digital & Data consultants, - Finance consultants, - Interim managers. All Strategy consultants combine experience in a top tier strategy consulting firm (BCG, Bain, McKinsey, Roland Berger, Oliver Wyman, ATKearney) and operational experience. All Finance consultants combine experience in a top tier finance consulting firm (Accuracy, Eight Advisory, EY Transaction Services,...) and operational experience. All interim managers are selected for their past high level experience in SMEs, or larger groups on CEO, CFO, HR, COO, CDO,...functions. Willing to talk with us about a need you have? Independent consultant or interim manager willing to join OMS pool? Feel free to reach me at [email protected]

- Business Intelligence / AI: Data Office organization set up, Global RGM (Revenue Growth Management), OBPPC model - Retail Picture of Success, Retail performance analysis, Retail media effectiveness, Dashboards containing key growth drivers and automatized business intelligence capabilities for optimal customer engagement, Data science and AI application to CPGs’ Key business drivers. - Business development: branding, international launches, customer engagement, communication, digital marketing, CRM, E-commerce, trade marketing, sales / marketing interfaces - Transformation: strategic repositioning, process simplification, performance monitoring, multicultural teams’ leadership - Innovation: CSR/ESG sustainable development, design thinking, product management, organisation, marketing execution

- Reflora Initiative (Carbon Credits - ESG): https://www.reflorainitiative.com/ - All4share (Marketplace for rental of sports material): https://a4share.com/ - Nuve (Digital payment for restaurants): https://thenuveapp.com/ - Crece+ (Retailers´management software): https://www.crecemas.com/ - Ediomatic (Online language school): https://ediomatic.com/

- Creation of a digital Danone in support of the company objectives. Enablement of every Danoner to use data and analytics to measure and improve their work. - Set up of a new Global Business Intelligence department: Mission statement, organisation, processes, tools. Budget: €20m/year. - Lead of Data Projects globally to drive the digital transformation across Sales, Marketing and Innovation functions: PRGM (Price – pack architecture, Promo Management, Trade Terms and portfolio optimization), OBPPC model - Retail Picture of Success program, unstructured retail performance tracking method.

- Corporate Strategy and Development (M&A, partnerships, and financial/ business planning), focused on identifying growth levers. - Direction and leadership in key strategy work-streams, in collaboration with Client Solutions, Analytics, Technology, Operations and Finance teams, representing the Corporate Strategy point-of-view and leading analytical support. - Lead multiple high priority projects that help determine and execute IRI’s strategy (e.g., industry evolution, white space opportunity sizing, business model portfolio analysis / adjustment, new initiative ideation, competitive landscape, market entry, partnership development, M&A). Key clients: CPG & retailers. - Communicate strategic priorities across multiple constituencies, both internally and externally, deliver insightful recommendations in a persuasive and thoughtful manner, build consensus and effectively influence senior-level stakeholders and cultivate enduring, trusted relationships with IRI’s client’s and partner’s senior leaders. - IRI International results: during last 3 years revenue has multiplied X2 and EBITDA X3. - Promoted to General Manager of Africa business (added to Strategy responsibilities), in March’17, with operations in South Africa, Namibia and Botswana. Headcount: 150.

Start up in Business and marketing innovation consulting. €0.5m turnover. - Main clients: Telefónica, Vocento, Gas Natural Fenosa, Cepsa, Best Water Technology, Schindler, SIG Combibloc, Planeta de Agostini. Leroy Merlin, Dufry, EasyJet, Grupo Prisa, Young&Rubicam, Puig Perfumes, Buongiorno, Henkel Mexico, Cadbury Schweppes, Banco Santander Mexico, Gillette Mexico, Telefónica Colombia. - Projects overview: Consultancy: Transforming companies through innovation. Case studies: Business model creation, Company’s alliances proposal, Sales model development, Marketing processes definition, New products recommendation, Launch plan recommendations, Customer Journey analysis, Brand management, Employees development. - Entrepreneurship: Foundation and management of Institute for Internet Development (ISDI). Executive school in Digital Business, offering executive masters, senior management programs and in-companies. First year’s participation was 80 pupils & €1m revenue.

Corporate acquisitions´ and integration responsible (2006-2008) - Integration of the company ‘La Casa del Medico’ in 2006. - Asyter was bought in 2008, managing 6 dialysis hospitals. - M&A prospect companies’ analysis. Division Director - Medical Devices (2007-2011) - Turnover 2006-20011 CAGR was 15% and EBITDA 20%. 60 employees Business Development Director (2006-2009) - Responsible for hallmark strategic projects: Logistics outsourcing. China operations. New distributor contracts.

- Creation, organization and process development of the marketing department of the new Multimedia division (Nokia smartphones unit). - Business transformation of a b2b into a b2c model: customer experience approach, selling channel, pos materials, advertising, PR, digital. - Functions: Marketing team management. Agencies selection and management. Marketing and distribution strategies. Advertising pieces development. Production and implementation of POS materials and events. Launch PR events management. Marketing budget management.Marketing plans management. - Projects: New media and advertising formats. New channels opening. New Nokia Nseries brand development. Interactive point of sales materials creation. New budget control process. Working procedure for the PR dpt.. Ad hoc research studies. Creation of CRM plan for Nokia Nseries.Participation in international campaigns development. - Mobile phones launch plans every 2 months. Implementation of the new Nseries sub brand. - Member of the Nokia Spain and Portugal executive committee. - Turnover: €300MM, budget: €30MM. Nokia Multimedia Iberia Sales increased 53% in 2005 and average selling price 21%.

- Strategies and plans development for Spain, with P&L responsibility. Revenues: €50MM, budget: €15MM. - Redefinition of Elvive brand strategy and sku launch management every 2 months. - Styling category diagnosis and reinvention into new subcategories architecture. - Mass market fragrances channel strategy redefinition, pos picture of success, assortment optimization and promotions management.