Igor Peiu

As a Freelance Digital Designer, I worked with clients like Trustpair, Ocayu, Agency Height and Renegade to create impactful brand assets. At Trustpair, I developed UI elements, video content, and social media assets part of the 2024 redesign. For Ocayu, I designed brand guidelines, redesigned the website, optimized SEO, and created storefront and social media assets, increasing organic traffic. For Renegade Insurance, I'm leading the retail design from remodelling and rebranding of new locations across the US, to developing marketing material and elevating their brand presence. My focus is on delivering consistent, visually engaging designs that align with each brand's values.

At Renegade, I led pivotal initiatives across both the product and retail divisions. In the product team, I shaped the Insured Portal MVP (B2C, SaaS) through market research, user testing, and iterative wireframing, overseeing the product lifecycle from ideation to quality assurance. On the retail side, I led the rebranding of over 11 U.S. retail locations during M&A transitions. This included creating retail guidelines for brand consistency, designing marketing graphics for both print and digital, and managing key logistical aspects like signage and furniture selection.

As part of the first funding campaign, I led the redesign of a smart product delivery unit to ensure home deliveries kept perishable items fresh. I developed a prototype following market research and consultations with engineering and management teams. I also crafted the service blueprint, optimized user flows, and led a brand revamp to align with diverse business segments. My efforts extended to UX research and wireframing.

As a Freelance Industrial Designer, I collaborated with diverse clients to create innovative and functional design solutions. From developing product concepts and packaging to creating furniture collections and production packages, I delivered designs that were aesthetically pleasing and aligned with business objectives.