Igor Zouki

Advanced Marketing Automation use cases New Loyalty Program integration Data Integration and Analysis (GCP) Adobe Campaign Best Practices Workshops

Adobe Campaign advanced use cases Customer journey campaigns automation Interaction offer engine expertise Data aggregates integration Adobe Campaign Best Practices Workshops

Adobe Marketing Cloud onboarding of Allianz / Allianz Partners international operational entities Functional and technical training of marketing teams on automated acquisition / retention / cross-sell Adobe Campaign use cases leveraging the other Adobe Marketing Suite applications (Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics) : - Welcome customer journey drip campaigns - Renewal / Winback campaigns - Birthday campaigns - Quote reminder campaigns - Customer Satisfaction related campaigns (cross-sell and referral campaigns for satisfied customers / agents alerts for unsatisfied ones) - Triggered campaigns on specific events (interest in products, churn risk) Propensity / churn risk score modeling (Python, Scikit-learn) and integration in Campaign Customer segmentation (Life Stage, Behavioral Economics, RFM) and Customer Lifetime Value calculation Marketing Campaigns reporting, conversion rate monitoring, A/B testing, etc. Technologies : Adobe Campaign Classic 7, Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics, Python, Scikit-learn, InMoment, Qualtrics, JIRA/Confluence, Postman

Proxy Product Owner for the Digital branch (BNum) of La Poste Project OGCG : Adobe Campaign deployment for all the digital entities of La Poste Technologies : Adobe Campaign Classic 7, JIRA/Confluence

My mission at Allianz Partners is divided in two parts : As a Senior Digital Marketing Consultant, my mission is to quickly onboard France, UK, Spain, Canada, Brasil, United Arab Emirates, Singapore and Thaïland on Adobe Campaign, automate the clients and policies data loading from different back-ends, integrate the sales tracking (Google Analytics and Adobe Analytics), and help with the first campaigns set-up and KPI analysis. As an eCommerce Business Analyst, my mission is to create user stories for the new functionalities of the B2C eCommerce sites, such as monthly installments, healthcare prepayment cards reactivation, contact consent storing, and SEPA mandates, as well as the verification of the set-up of segment and offers, and the development of automated API testing collections in Postman. Main tasks : - Technical studies / feasibility studies / functional coverage of business user stories - Writing functional user stories with the Product Owner and the Business Analysts, and technical stories - Adobe Campaign development (data integration technical workflows, help with the set-up of marketing campaigns) - Postman automated API testing collections development Technologies : Adobe Campaign Classic 7, eMagin, JIRA/Confluence, Postman

As Scrum Master and Technical Lead of the IT Digital Marketing Squad, my mission is to organize the agile Scrum / Kanban rituals, carry out studies, write user and technical stories, and help out with the implementation of solutions to leverage the advanced functionalities of the Adobe Marketing Suite and maximize their potential to meet the Marketing Department needs. Projects covers particularly : - Real-Time DMP audiences integration : Integrating Weborama DMP audiences in Adobe Campaign Interaction in real-time with Kafka for agile context marketing operations - VCU (Unified Client and Contract Vision) : Building new Adobe Campaign Interaction environments offers based on an unified vision of clients and contracts (insurance, bank, and collective health) - LCS (Specific Targeting Lists) : Ability for the marketing teams to inject in real-time high-value targeting lists in Adobe Interaction, based on scores previously calculated in external tools by the CRM team (SAS, R) - Qualtrics Surveys Response Integration : Development of hourly API calls to retrieve surveys metadata and responses in Adobe Campaign to leverage customer insights - Adobe Experience Manager assets use in Adobe Campaign to streamline the work of campaign operators - Real-time messaging and notifications with Adobe Message Center - In-App and Out-App mobile push notifications (Adobe Campaign / Accengage integration) - GDPR data purging processes Main tasks : - Scrum Master and Technical Lead of the IT Digital Marketing Squad - Identification of user needs - Writing functional user stories with the Product Owner and the Business Analysts, and technical stories - Adobe Campaing Development (Interaction new offers environments, data / schemas modelisation, webservices for Salesforce, Qualtrics surveys responses integration with API calls, etc.) Technologies : Adobe Campaign (ex-Neolane) Campaign / Interaction / Message Center 6.1.1, Adobe Experience Manager 6.1, Accengage, Qualtrics

As an interface between the Marketing, the IT Departments, and the Third-party application maintenance (CGI), the role of the BI and Marketing Campaigns application manager is to maintain a great level of customer satisfaction by ensuring high availability and performance of the applications (Neolane Campaign / Interaction 5.1 and MicroStrategy 9.3.1) and the underlying Oracle databases. - Management of the evolutions roadmap of the Marketing Campaigns and BI applications - Management of the incidents and bug reports - Identification of user needs - Expression of requirements - Functional and technical specifications - User acceptance tests - Coordination with Marketing & Third-party application maintenance on several projects (Adobe Campaign / Interaction 6.1.1 Upgrade, Real-time transactional communications (Adobe Message Center), Loyalty Program (Comarch PMS), regulatory and privacy constraints (ARJEL & CNIL), etc.) Technologies : Adobe Campaign (ex-Neolane) Campaign / Interaction / Message Center 6.1.1 - MicroStrategy 9.3.1

Project management of the deployment of the relational and conversational marketing strategy of MMA using Neolane 6.1 (Adobe Campaign). The aim of the project is to enhance the customer experience by providing them high-value interesting information and letting them interact, to strengthen the link with the brand, to retrieve customer knowledge, either direct (replies, forms submissions, forums posts) or inferred (responsiveness, customer journeys on the site), to communicate to the agents network the opportunities of business development, and to ease the work of the campaigns managers by optimizing the use of the advanced functionalities of Neolane (particularly the Digital Content Editor Module with a library of pre-defined templates and personalization blocks). To achieve this goal, a cartography of business rules and triggers was created, and an offers recommendation engine is being developed, connected to the existing IT systems (Professionals and individuals editorial content platform (Jahia CMS - Oracle database), integration of the customers journeys through the site (AT Internet - Xiti), client marketing datamart (Oracle), big data lake (Hadoop)). This offers recommendation engine will allow the automated diffusion of personalized information coming from the editorial content platform, according to : - Detected interests - Segment - Regulatory and legislative developments (ANI) - Recurring predetermined events - Events linked to the customer lifecycle - Events linked to the contracts lifecycle - Project management - Interface between the IT, Customer Policies, and Operational Marketing Departments - Expression of requirements - Functional and technical specifications - Participation to the elaboration of the cartography of business rules and triggers of the offers recommendation engine - Participation to the development of the offers recommendation engine - Animation of the project and steering committees - Monitoring of budget and delays

Neolane (Adobe Campaign) webservice creation to provide real-time marketing and commercial data to the front-office application (SIMAG2). - Functional and technical specifications - Neolane webservice creation - Tests and operational acceptance - Documentation Technologies : Neolane 6, Javascript E4X, XML, SoapUI 4

Neolane (Adobe Campaign) custom forms evolutions to improve customer knowledge. - Functional and technical specifications - Creation and modification of custom forms - Tables creation and schemas extensions - Tests and operational acceptance - Documentation Technologies : Neolane 6

Support of IBM Unica Campaign / Marketing Operations users. - Unica campaigns creation - Tests and operational acceptance - Users training - Documentation Technologies : Unica Campaign / Marketing Operations 8

Design and implementation of a CRM application to manage the opportunities and sales of the Real Estate Wealth Management Advisors. - Identification of user needs - Project management - Expression of requirements - Functional and technical specifications - Application design - Management of one developer Technologies : C# Winforms - .Net Framework 4 - DevExpress - SQL Server 2008 - Access

Design and implementation of multi-channel marketing campaigns under Neolane (Adobe Campaign) for the North American Business Unit (AMN). - Coordination with the project team in Miami - Neolane Campaigns creation (targeting workflows, control population) - Emailing personalization - Tests and operational acceptance - Users training - Functional documentation Technologies : Neolane 5

Design and implementation of the analytical CRM application “Sanofi Vision Client” within the Customer Relationship Management Division, to monitor and follow up the general practitioners, specialists and pharmacies and their surrounding practice population Integration of various external data sources pertaining to the prescribing habits (originator versus generic products, appetite scores for new versus traditional products), interactions and level of collaboration with medical representatives, and typology of the practice population (Icomed, Logimed, INSEE, scores). Technologies : Delphi 7 - SQL Server 2005

Modelisation and implementation of the “Client Development” Oracle datamart for the marketing, sales and client retention divisions. Design of Business Objects reports. Technologies : Oracle 8i - BO 5

Optimisation of the “Client Knowledge” Microsoft Sql Server datamart for the Small Business Market Design of Business Objects reports and training of the regional teams. Technologies : Sql Server 2000 - BO 5

Design and implementation of a business intelligence application (Quatrax Data Auditor), to automate the statistical audit of databases (dispersion, missing values, calculation of percentiles, classification, automatic generation of HTML and Word reports with graphs). Technologies : C# Winforms - .Net Framework 1 - SQL Server 2000

Optimisation of the “ICIRS” Microsoft Sql Server datamart and DTS ETL processes. Design of Business Objects reports. Technologies : SQL Server 2000 - BO 5

Evolutions of the Oracle Datamarts of the Automotive Aftermarket, Power Tools, and Car Multimedia divisions, integrating various datasources : SAP R/2 and R/3, Hyperion Enterprise. Implementation of a Balanced Scorecard platform (Hyperion Performance Scorecard). Design and implementations of various intranet applications (Guarantee Follow-up, Data Quality Report Request, Internal Projects Invoicing). Technologies : ASP - Oracle 8i and 9i - SQL Server 2000 - BO 5 - SAP R/2 et R/3 - Hyperion Performance Scorecard