Ihanja RADAOARISOA

Guiding and shaping B2B product interface concepts * Roadmap for Weccoo start-up (Dakar) * “Karfi” Africa-focused product SaaS (Togo/France) * Product Mynd project for - Alpact (Annecy)

Context : Shape-up basecamp Increase acquisition and user experience on site from SEO traffic * Defining and exploring strategic opportunities for acquiring and activating SEO traffic in line with the company's product strategy * Identify user pain points through user interviews and driving quantitative tests to optimise the navigation path * Coordinate the exploration phase with product team and stakeholders (benchmarking, data analysis, definition of assumptions and KPIs) * Recommend impact solutions on a middle roadmap, in agreement with the technical team. OUTCOMES - Building and implementation of the Opportunity Solutions Tree (OST) for SEO acquisition and SEO activation as part of a roadmap - Increase of SEO ranking for transactional landing pages (gain of 1 to 3 positions on Google in 4 months), PRI optimization on specific pages - Define and explore solutions to improve SEO content scaling process with business and tech team

Context : Scrum Agile Building and growing impact of search engine products * Discovery phase: Exploring studies to define pain points or products opportunities * Collecting, identifying and wireframe user solutions in collaboration with design, engineering, data teams and stakeholders * Prioritizing and iterating roadmap features related to business and monetization objectives (OKR) * Driving and follow-up execution of the product strategy until "go-to-market" * Ability to analyze and optimize the KPIs performances to make decisions * Ability to define new processes and intern workflows * Building and showcase Product Business Cases to partners OUTCOMES - Generating double revenues per month with Shopping release in 2021 - + 30% of retention on Flight module on December 2021

CLIENT : AMADEUS Context : SAFe Agile Managing APIs products of B2B site developers.amadeus.com * Collecting, analyzing and prioritize customers product insights or business problems * Defyning product roadmap with associated metrics * Study and design functional part of APIs with Engineering and business teams * Reporting of KPIs performances * Showcase sprint deliverables to Management * Functional specifications and user guides delivery OUTCOMES - SeatMap public API launch in April 2020 to developers platform - Creation of Drools user management process for helping Product Managers on revenue management settings

CLIENT: GROUPE RENAULT Context : Scrum Agile Managing the rework of existing B2B site * Collecting and translating the stakeholders’ business needs to Agile methodology * Overseeing and prioritize the backlog according to Minimum Value Product * Following up on the delivery with Developers and IT team * Work collaboratively with UX/UI team to adress main features on customer path * Writing User Stories * Attending to ceremonials (daily / sprint planning / sprint demo / Sprint retro) OUTCOMES - Minimum Value Product execution (~ 30 features) in 9 months to deploy for 5 pilots - Drive internal organisation rework and process with Agile methods for delivering main features on B2B site revamp

CLIENT: LOUIS VUITTON MALLETIER Context : Waterfall / Scrum Agile Making the design rework of editorial contents in responsive HTML5 mode * Ensuring front quality about 100 editorial contents into new HTML 5 platform * Establishing new process and workflow guides to the final customers * Ability to lead kick-off and workshop meetings Managing digital contents of E-commerce and corporate sites * Consolidation of business requirements and local constraints depending of creative and editorial briefs * Checking, testing and control functional specifications, schedule and quote with IT agreement * Coordination on real-time digital event releases for all devices with business, technical and services provider team * Performing functional testings OUTCOMES - Coordinating global real-time digital events during Fashion shows - Participating on new workflows, processes and functional documentations on LV revamp - Managing the launch of Core Value mini-sites specifications and deployments to fit with Marketing campaigns - Coordinating meetings and workshops with internal and external teams on digital campaigns launches - Coordinating with partners the quality of development to fit with internal requirements and constraints - Coordinating with local entities to integrate local projects on platform and address local strategies

CLIENTS : MAIRIE DE PARIS, CARNAVALET, CULTURESPACES, BANDITS PRODUCTION... Context : Waterfall Monitoring of back-office and front-office sites * Ability to handle customer relation (brief notes, follow-up meetings) * Coordination of customer requirements or enhancement with creative and technical teams * Writing functional specifications and user guides * Testing phases