IKRAM ANESSISSE
360° Marketing & Communication Specialist | Driving Growth Through Strategy, Creativity & Consumer Insight
Salaire / Taux journalier
Paris, France
Mobilité : Lille
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
As a Marketing & Communication Specialist, I’m passionate about transforming ideas into strategies that resonate with people and deliver measurable results. My approach blends creativity with analytical rigor, because great marketing connects both heart and mind. Over the past few years, I’ve led 360° campaigns, paid media activations, CRM strategies, and influencer collaborations that helped brands grow visibility, engagement, and loyalty. From building campaign toolkits to analyzing KPIs, I thrive where insight meets execution. On a more personal note, I’m someone who’s always learning, whether through reading about behavioral psychology, analyzing ad campaigns, or exploring new places and cultures. Traveling and meeting people from different backgrounds constantly remind me that the best ideas are born from empathy and openness. I also love understanding what makes people tick and how emotions shape their choices , a curiosity that fuels how I market. I’m now looking to join a forward-thinking team where I can contribute to brand growth, consumer engagement, and meaningful storytelling while continuing to learn, innovate, and elevate brand experiences. Always open to connecting with marketers, recruiters, and creative minds who share a passion for impactful storytelling , feel free to reach out!
Expérience de travail
Assistant Brand Manager Marketing
Antik Cosmetic
nov. 2024 - mai 2025
7 mois
• Led 360° skincare launch campaigns (paid, CRM, influencer, retail) , increasing engagement by +25%. • Partnered with media agencies to brief and optimize paid social campaigns (Meta, TikTok, Google Display), driving +20% ROAS improvement. • Developed market toolkits (visuals, copy, CRM) ensuring brand consistency. • Coordinated influencer campaigns that generated organic views , strengthening community engagement. • Delivered monthly competitive benchmark reports and best practice newsletters to regional teams. • Managed CRM activations with segmentation and A/B testing.
MARKETING AND COMMUNICATION MANAGER
Immobilier Capital
sept. 2022 - déc. 2023
1 an 4 mois
Paris, France
• Designed and executed multi-channel campaigns that increased brand visibility by +15% and engagement by +20%. • Collaborated with creative agencies to produce lifestyle-driven content aligned with customer insights. • Drove editorial planning, CRM newsletters (35% open rate), and KPI dashboards (CTR, engagement rate, conversion). • Strengthened digital identity through cohesive storytelling and social media activation.
DIGITAL MARKETING MANAGER
WEBEX AG
mai 2022 - oct. 2022
6 mois
Casablanca, Maroc
• Drove digital media campaigns (Meta, Google Ads, email) for clients in the beauty, fashion, retail and food sectors, contributing to an average +10% revenue growth. • Conducted competitive analysis and social listening to identify emerging trends. • Produced weekly KPI dashboards (CTR, ROAS, engagement), achieving +18% improvement in ad performance. • Presented recommendations for creative refresh, targeting updates, and influencer collaboration strategies.
Brand Marketing and PR Assistant
Zine Capital Invest
mai 2021 - oct. 2021
6 mois
Casablanca-Settat, Maroc
• Identified, recruited, and developed partnerships with Key Opinion Leaders. • Coordinated with design and production teams to align creative output with brand DNA. • Led multiple events (product launches, press events, conferences, etc.). • Coordinated and executed campaigns with external agencies.
Formation
Institut Supérieur de Commerce International de Dunkerque - Côte d'Opale
Master of Business Administration - MBA, Digital Marketing et E-business
2022 - 2023
2 ans
Université du Littoral Côte d'Opale
Master's degree, Management and International Marketing
2022 - 2023
2 ans
Ecole Nationale de Commerce et de Gestion - Casablanca
BAC+5, Marketing and Sales
2018 - 2023
6 ans
Licences et certifications
INSIDE LVMH
Délivré le : juin 2025
SEO
Délivré le : mars 2025