Ikram Rh

Communications & CSR Division – Digital Ecosystem Department. Product Owner of the business website up.coop - Led and managed digital projects to optimize user experience and improve SEO on the up.coop business site, with targeted actions on organic search and page performance. - Contributed to the development and execution of the company’s digital marketing strategy in alignment with commercial objectives. - Identified opportunities for digital growth and proposed innovative solutions to strengthen online presence. - Supervised the creation and updates of digital content (articles, landing pages, videos, etc.) to ensure brand consistency. - Collaborated with UX/UI teams to redesign user journeys, enhance interface usability, and improve conversion rates across digital platforms. - Managed internal teams (marketing content) and external service providers, ensuring timely delivery, issue resolution, and compliance with technical requirements. - Monitored and analyzed digital performance and web traffic using analytics tools to continuously refine strategies and optimize results. - Coordinated with infrastructure and cybersecurity teams to ensure high availability and security of digital environments, including anti-DDoS measures and adherence to security standards. - Oversaw CRM integrations and optimized workflows for efficient customer data management and real-time tracking. - Maintained ongoing market intelligence on digital marketing trends and competitor activities. - Researched and tested new technologies and marketing approaches to maintain a competitive edge.

PPRC Business Division – IT Project Management for Business Solutions (Products / Multi-Brand Cards, CRT Exit) - Full project lifecycle management from requirements gathering to production deployment within the MOA scope. - Collected business needs and drafted detailed functional specifications (Features) to guide system development. - Designed end-to-end customer journeys (e.g., Title Submission Journey, Paragon Journey). - Assessed business needs, identified risks, and proposed mitigation strategies. - Authored test plans and documentation for functional validation. - Conducted and coordinated unit and integration testing with existing systems. - Ensured the quality and compliance of deliverables with functional requirements. - Validated test cases using Gherkin methodology in collaboration with QA teams. - Wrote user manuals and functional documentation (Operating Procedures). - Led change management initiatives and delivered user training sessions.

IT Department – Infrastructure Project Management - Analyzed business needs and defined project requirements. - Estimated service costs and prepared project budgets. - Drafted tender documents and managed administrative files for procurement processes. - Oversaw project timelines and prioritized tasks based on business and technical constraints. - Managed purchasing and procurement activities in SAP (order placement and validation, supply processing, payment tracking, and invoicing). - Coordinated subcontractors and external teams involved in infrastructure delivery. - Communicated progress updates (completed actions, ongoing and upcoming tasks) and highlighted key issues (risks, decisions, etc.). - Managed budgets and handled client invoicing through SAP.

- Conducted a benchmark between two technical solutions for remote building supervision and analyzed the feasibility of managing a central supervision/remote maintenance hub to identify faults in digital equipment. - Enabled remote maintenance actions on machines by facilitating communication with equipment. - Contributed to technology monitoring and research. - Estimated costs for small and medium-sized IT projects. - Managed client projects from initiation to delivery. - Managed a project portfolio valued at €400k.