Ikame Asib

– Book written and editorially developed within one year, securing partnerships through targeted outreach and managing editorial negotiations independently. – Print order: February 23rd. – Release date: April 26th.

– Defined and executed product launch strategies with cohesive storytelling, coordinated campaigns (print, digital, retail), and supervised marketing content production. – Managed marketing budgets, developed creative briefs, directed photoshoots, and delivered assets for markets and internal / external stakeholders. – Designed and implemented innovation plans for new product ranges and collaterals, including the Home & Body collection, Gift Sets, and the Art of Wrapping. – Led end-to-end product development and full lifecycle management for 30+ SKUs, overseeing concept, packaging, formula, campaign, merchandising and 360° marketing activations across multiple markets; boosted local engagement by +30% and conducted competitive analysis to identify growth opportunities.

– Managed agencies for the creation, coordination, and delivery of layouts and artworks; review, proofreading, and validation of technical files prior to production. – Contributed to the development of new product and component references, including needs analysis, prototype follow-up, packaging development, and product creation. – Conducted competitive intelligence and market analysis covering product ranges, design trends, pricing strategies, and communication benchmarks; coordination and delivery of final communication assets with full copyright and usage rights management.

– Supported new product launch "All of me", managing exchanges with agencies for design, prototypes, and packshots. – Contributed to the development of creative concepts (storytelling, moodboards). – Contributed to event organisation and coordinated Press Events with agencies.

– Adapted global strategy to the French market and supported local development initiatives. – Participated in consumer focus groups, gathering insights to refine product positioning and communication.

– Designed and executed Account-Based Marketing (ABM) campaigns targeting key accounts. – Optimized web traffic through SEO and improved lead management via HubSpot workflows. – Managed LinkedIn sponsored campaigns, coordinated video shoots, and structured the client database.