ilayda baloglu

Built a B2B carbon accounting platform from scratch, combining regulatory complexity with simple user workflows. Contributed across product, growth, and GTM in a high-ownership, early-stage environment. • MVP launch: delivered a scalable MVP in 4 months using insights from 20+ customer interviews and a custom GPT model for real-time regulatory guidance. • Go-to-market ownership: led product-side messaging and coordinated with the CEO and external marketing agency to align positioning with early sales strategy. • Customer success: achieved 100% retention across early clients through a high-impact onboarding and feedback loop. • Strategic partnerships: secured B2B partnerships (e.g. KPMG, universities) to build product credibility and accelerate distribution. • Agile delivery: led weekly sprints, built core flows in Figma, and shipped features quickly with tight crossfunctional collaboration. • Founder mindset: owned product decisions end-to-end and pitched in investor and accelerator programs to drive early traction.

Worked at the intersection of EdTech, social impact, and AI. Played a key role in the company’s strategic pivot from B2C to B2B, launching a new AI-powered learning platform aligned with UN Sustainable Development Goals. • Product pivot & rollout: identified market needs through research with 200+ users and drove the B2C-to-B2B shift, achieving 5x higher retention. • AI product development: built an AI-powered lesson planner that cut teacher prep time by 50%, offering SDG-aligned personalized content. • Customer-led iteration: collaborated with sales and pilot partners (e.g. St. Mary’s, Knightsbridge) to validate and refine the product experience. • Core feature ownership: delivered progress tracking, reporting tools, and personalization logic based on classroom data. • Cross-functional leadership: led a team of 10 using Jira and Figma; shipped features under tight timelines with continuous feedback loops. • Data-informed product thinking: used Amplitude and Google Analytics to track engagement and make iterative improvements.

Turkish Airlines, a global aviation leader, serves over 300 destinations. Worked on digital experience optimization at one of the world’s largest airlines, improving user journeys across mobile, web, and in-flight systems. • Digital CX management: oversaw passenger-facing platforms (mobile app, web, kiosks) to increase satisfaction and usability. • Data-driven initiatives: led the central data hub project to align experience data with dynamic pricing and inflight operations. • Proactive loyalty initiative: proposed and launched a partnership with PressReader to offer 3 months of free access to 70,000+ publications for Miles&Smiles members during the pandemic — one of the first loyalty benefits offered in the industry during full flight suspensions. • Field operations & feedback: conducted mystery shopper audits globally to evaluate lounge, check-in, and onboard experiences. • Internal CX culture: co-created a newsletter to communicate customer-focused initiatives across departments.

driven process enhancements and cross-functional collaboration. • Process Optimization: Conducted root cause analyses to identify workflow inefficiencies, implementing data-driven solutions to enhance team performance and service quality. • Operational Insights: Queried and analyzed operational data, contributing to continuous improvement initiatives and building trust in the customer experience process. • Collaboration & Alignment: Partnered with cross-functional teams to maintain quality standards and align on customer satisfaction metrics.

Worked as a part of growth team and created email campaigns for different target groups to generate leads Drove the traffic to the website, landing pages and analysed the results

Created marketing strategy to increase of Gear VR Planned S8 launching event and customer journey mapping

After being chosen among 50,000 applicants, I developed leadership skills through field experience, took 300+ hours of leadership and innovation training, and became alumni of the school. • My Dream Companion Project & My Dream Companion Project Team, Project Leader