Ilham Belkady

Conducting user research initiatives and supporting product teams in their research activities - Coaching and supporting product teams in implementing a discovery habit within their Product Unit - Helping teams align and collaborate at each phase of the double diamond from discovery to solutioning - Ensuring insights are translated into actionable outcomes - Conducting strategic research at leadership level to inform strategic decisions - Research Operations: Providing guidelines and processes around user research, user recruitment and building a research repository

Leading user research initiatives for the group’s digital products (BtoC) : Femme Actuelle, Cuisine Actuelle, Télé-Loisirs, Voici, Gala, GEO, NÉON, ÇA M’INTÉRESSE - Identifying user needs and problems through qualitative and quantitative research - Performing data analysis to determine key findings and recommendations - Collaborating with Design and Product to align user and business needs - Ensuring insights are translated into actionable outcomes through recommendation and ideation sessions - Documenting and implementing new and improved research approaches, methods, processes and research tools

Organizing and conducting user research for several clients : CARGLASS, BNP Paribas, Auchan, KDS, eDreams Odigeo - Working closely with the Agency clients to understand their user/business needs and identify the best methods to address research questions - Driving generative and evaluative research initiatives - Conducting data analysis and translating key findings into actionable recommendations