
Ilona Toure
Senior Project Manager | CRM & Brand Strategy
Salaire / Taux journalier
Barcelone, Espagne
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Brand management & CRM strategist with 5+ years driving data-driven marketing solutions. Delivered 37% client growth, 95% email deliverability rates, and led cross-functional teams at top agencies. Specialized in brand development, marketing automation, and customer acquisition strategies that maximize ROI.
Expérience de travail
Live Data SolutionsFreelance
juin 2025 - août 2025
3 mois
Barcelone, Espagne
Technical Consultant
août 2025 - août 2025
1 mois
Barcelone, Espagne
- Training of the business management team on the technical tools.
Project Manager
juin 2025 - août 2025
3 mois
Barcelone, Espagne
- Training of a new team. - Lead and execute successful CRM projects by aligning creative, commercial, and technical teams to exceed client expectations. - Serve as the main point of contact for clients, managing relationships and ensuring timely multi-channel project delivery. - Coordinate teams, define specifications, manage timelines and resources, organize and prioritize tasks, applying Agile methodologies. - Oversee data governance and BDP architecture, acting as the primary contact for technical partners. - Provide guidance on CRM projects with 3 digital products, helping clients leverage insights to drive brand growth and loyalty through personalization, and identifying relevant KPIs for reporting. - Spearhead email and SMS marketing campaigns, tracking performance for maximum effectiveness while maintaining a 95% deliverability rate.
Brand Management Consultant
BigLab Music StudioFreelance
mars 2025 - juil. 2025
5 mois
69340 Francheville, France
- Developed the full business plan and defined the brand, marketing and communication strategy. - Redesigned the brand identity, including logo, colors, typography, and brand vocabulary. - Managed social media content creation and visual assets, including graphics and video editing, comunity management, and implemented a content calendar. - Increased regular clients by 37% and boosted social media engagement, multiplying the TikTok and Instagram followers by 57. - Implemented an online booking system to streamline customer reservations. - Conducted research for events and promotional opportunities to grow brand visibility. - Managed and coordinated a team, organizing weekly meeting, defining the tasks and responsabilities.
Live Data Solutions
juil. 2023 - mars 2025
1 an 9 mois
Barcelone, Espagne
Project Manager
juil. 2024 - mars 2025
9 mois
Barcelone, Espagne
Live Data Solutions is a CRM & Data Activation agency, which addresses various challenges centered around data (qualification, anti-churn, consent collection, reactivation of inactive users) in order to optimize its usage. - Lead and execute successful CRM projects by aligning creative, commercial, and technical teams to exceed client expectations. - Coordinate teams, define specifications, manage timelines and resources, organize and prioritize tasks, applying Agile methodologies. - Oversee data governance and BDP architecture, acting as the primary contact for technical partners and clients. - Provide guidance on CRM projects with 3 digital products, helping clients leverage insights to drive brand growth and loyalty through personalization, and identifying relevant KPIs for reporting. - Spearhead email and SMS marketing campaigns, tracking performance for maximum effectiveness while maintaining a 95% deliverability rate. - Manage a team, including recruitment, onboarding, and performance evaluations. - Lead and execute successful projects by aligning creative and technical teams to exceed client expectations. - Act as the main technical point of contact for clients, ensuring timely project delivery. - Oversee data governance and BDP architecture and act as the primary contact for partners. - Provide strategic guidance on data activation and customer acquisition, helping clients leverage insights to drive brand growth and loyalty. - Spearhead email marketing strategies, tracking for maximum campaign effectiveness - Manage a small team (recruitment, training, performance assessments)
Technical Account Manager
juil. 2023 - août 2024
1 an 2 mois
Barcelone, Espagne
- Serve as the point of contact for clients, and partners, managing relationships and ensuring timely multi-channel project delivery. - Ensure client satisfaction by coordinating needs and facilitating communication between internal teams and clients.
Ad Operations Specialist
Adkomo
sept. 2022 - juil. 2023
11 mois
Barcelone, Espagne
Project Manager, Sales and Marketing
BNP Paribas Leasing Solutions
sept. 2020 - oct. 2022
2 ans 2 mois
92000 Nanterre, France
BNP Paribas Leasing Solutions is one of Europe's leading providers of financing and leasing solutions for business equipment. With a focus on innovation and tailored services, they empower companies to optimize their gear and technology acquisitions. Worked cross-functionally with sales and marketing teams to ensure successful marketing automation projects delivery and alignment with the company goals. Managed email campaigns from concept and strategy development to design, implementation on platforms, and performance reporting. Optimized SEO strategies to improve website visibility and global e-reputation. Promoted and co-hosted live corporate digital events (up to 6,000 viewers).
Assistant to Sales Manager
Givenchy
août 2019 - oct. 2020
1 an 3 mois
Paris, France
Ensured a premium experience and personalized service for clients. Designed an e-commerce logistics management mobile app to enhance operationnal efficiency (cutting order processing time by 30%). - Assisted in driving key account management and enhancing in-store customer relationships, ensuring a premium experience and personalized service for clients. - Designed an e-commerce logistics management mobile app to enhance operationnal efficiency
Sales Consultant
Nike
mai 2019 - août 2019
4 mois
Paris La Défense
Nike, a leading global brand in sportswear and athletic gear, empowers their clients to strive for excellence in sports and beyond. - Ensure a premium experience and personalized service for clients.
Sales Consultant
Courir
oct. 2017 - mai 2019
1 an 8 mois
Cergy, France
Courir, a prominent footwear retailer, curates a diverse selection of sneakers and sportswear, catering to fashion-forward individuals seeking for style in performance. - Ensure a premium experience and personalized service for clients.
Multifunctional employee
Carrefour
mai 2016 - oct. 2017
1 an 6 mois
Cergy, France
Formation
London Business School
Brand management
2025 - 2025
3 mois
OMNES Education
Master Data analyst et manager du marketing digital
2020 - 2022
3 ans
Ecole Conte
Bachelor's degree
2019 - 2020
2 ans
Université Paris Nanterre
Licence
2017 - 2019
3 ans
Lycée Camille Claudel
MANAA
2016 - 2017
2 ans
Lycée Galilée
Baccalauréat
2013 - 2016
4 ans