Imane Hamdi

💡 Key impact: Delivered actionable insights that enabled smarter marketing budget forecasting and data-driven decision-making across teams. Managed end-to-end data workflows — ingestion, transformation, and visualization — using Databricks, dbt, Python, and SQL. Developed and maintained automated Power BI dashboards to monitor data quality and provide high-value marketing and performance insights. Optimized data cleansing and ETL processes, enhancing accuracy, reliability, and efficiency of business datasets. Partnered with marketing and strategy teams to translate complex data into actionable insights and drove adoption of analytics best practices through mentoring and onboarding.

💡 Key impact: Built a cross-functional data platform and standardized data flows to improve business insights and decision-making. Implemented a cross-functional data platform, centralizing and harmonizing supplier and operational data. Designed conceptual and physical data models for supplier data, ensuring scalability and usability for downstream analytics. Delivered a POC for optimized data exchanges, improving efficiency and highlighting actionable insights. Defined and executed a data standardization strategy and identified KPIs to track supplier performance and business metrics.

💡 Key impact: Built and modeled a cross-functional DataHub to improve customer knowledge and support strategic marketing decisions. Created and modeled a transverse DataHub to centralize customer data. Ingested and integrated diverse datasets into the Data Lake for analytics. Designed and developed new DataHub zones to support scalable analytics. Built strategic marketing dashboards for segmentation, targeting, and KPIs.

💡 Key impact: Developed and led the data analytics offering for Datalab, including RFP preparation, training programs, and technical implementation. Delivered actionable insights to stakeholders, prioritized high-value initiatives, and ensured smooth execution of use cases. Managed and executed Datalab use cases end-to-end, including client reporting and dashboards. Prioritized high-impact initiatives and coordinated development teams, selecting technical tools/frameworks per use case. Oversaw data cleaning and preparation, ensuring reliable, high-quality datasets for analysis. Facilitated Agile ceremonies and stakeholder demos, aligning teams and maintaining transparency.

💡 Key impact: Led the data migration strategy and application evolution, delivering actionable insights and improving reporting for business stakeholders. Defined and executed the data migration strategy, collaborating with technical teams to ensure smooth implementation. Created and prioritized user stories for enhancements to the new management application. Analyzed and improved existing architecture to support scalable and efficient workflows. Developed Tableau dashboards and migration strategy, enabling clear reporting and data-driven decisions.

💡 Key impact: Developed data monitoring and quality control strategies, enabling reliable reporting and smooth feature delivery. Defined and implemented data monitoring strategies and quality controls for migrated datasets. Wrote and managed user stories and backlog, ensuring clear requirements and smooth workflow. Conducted reporting on production status and validated new features to ensure reliability. Automated testing processes, improving efficiency and reducing errors in data and feature delivery.