Inane El Cadi

– Led international e-retail strategy for both mainstream and niche brands (Jean Paul Gaultier, Rabanne, Nina Ricci, Dries Van Noten, L'Artisan Parfumeur, Penhaligon's) and supported the integration of Byredo into Puig's digital partner ecosystem. – Acted as HQ point of contact for 23 markets and key e-commerce customers (Sephora, Douglas, AS Watson, Zalando), building joint business plans and 360° activation plans. – Monitored commercial and digital KPIs by customer (sell-out, share, traffic, conversion, visibility), identifying growth opportunities to improve ROI. – Drove perfect execution on partner platforms in collaboration with category, marketing and local teams.

– Owned regional e-commerce and e-retail strategy for the Middle East, covering brand sites, e-retailers and omnichannel activation, with responsibility for sales performance and media investments. – Built and managed joint business plans with key e-commerce customers such as Sephora Middle East and Ounass, covering activation calendars, assortment, promo plans and retail media. – Managed a seven-figure digital budget (search, social, display, retail media), consolidating results and insights to optimise investment, conversion and customer recruitment across channels. – Coordinated with key account, trade and logistics to ensure availability, visibility and quality of execution online.